How SAMAA consulting sees the world !

The era of the digitalization, of AI has already arrived, some companies, even conscious , are reacting in the ostrich way, either by sinking into projects of digitization and services’s automation that do not necessarily resemble the "customer" cause, or by excessive outsourcing of services considered secondary, despite the dangers incurred affecting the sustainability of businesses, dangers arising from the possibility of being cloned following even minimal data leaks: apparently we care little about the capacity of machine learning and the ability of data scientist ! The loss of autonomy is no less important, for example, clouding, despite its efficiency virtues, is a potentially fatal decision for an organization, in particular for an SME (Excessive supplier power at the same time dangerous! ) , for its products, for its ideas, for its cause.

At SAMAA consulting, we believe that the creation of value and its capture should be the foundation of any project, in particular the digitalization, in practice in a given industry, the good knowledge of the value chain, the strategy of the heaviest groups, at all levels: Corp Bu and Opp, the forces to undergo ( I refer of course to Professor Porter's scheme!), the distinctive asset necessary to operate and ensure its sustainability, allows to bring through the reflected fields of the client’s vision (in reality the client company is the sesame of its own vision, the consultant should settle to bring projections, mirrors.......), the winning scenarios, rarely borrowing the problem-solution scheme, which by its dialectic framework and logic stop and violates the unknown and moving structures of innovative and value creating solutions, which in the whole is never empty.

Adil REGAGUE.

SAMAA consulting founder.