How to Sell With a Story. With Paul Smith. #239

Joining me in this episode is Paul Smith, author of Sell with a Story, Lead with a Story, and Parenting with a Story – all of which are great books on why we need to incorporate storytelling into every aspect of our lives. As I’ve said before in this podcast, stories should be an essential part of every sales professional’s arsenal. Salespeople can use stories to differentiate themselves from their competitors, and to build rapport and trust with their prospects. In my discussion with Paul he gives you great advice about how to incorporate stories into your selling.

Click to tweet: How to sell with a story, with @LeadWithAStory now on #Accelerate!

KEY TAKEAWAYS

[5:26] Paul says storytelling is a learned behavior, but are there personality types that adapt to stories more quickly?

[7:35] The word “story” has been misappropriated these days. So, Paul clarifies what exactly is a story and the 6 key elements an effective story must contain.

[11:10] How to influence buyers’ purchase decisions with storytelling.

[17:10] Why are stories so important? Because stories help the customer listen.

[22:15] The power of story and how it appeals to every step of the decision making process.

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