How Shoppable Videos Can Transform Your E-commerce Business

Imagine watching a video of your favorite influencer, admiring their outfit, and being able to buy it with just a few clicks. Or seeing a product demonstration, learning about its features, and adding it to your cart without leaving the video. Sounds amazing, right?

This is what shoppable videos can do for you and your customers. Shoppable videos are a new trend in e-commerce that allows customers to buy products directly from videos. They are interactive videos that display product information, prices, and links to purchase as the video plays. Shoppable videos can be embedded on websites, social media platforms, or mobile apps, and can increase conversions, engagement, and customer loyalty.

But why should you care about shoppable videos? What are the benefits of using them for your e-commerce business? How can you create and use them effectively? In this blog post, we will answer these questions and show you how shoppable videos can transform your e-commerce business.

The Benefits of Shoppable Videos

Shoppable videos are not just a gimmick, but a powerful tool for e-commerce businesses to showcase their products, tell their stories, and connect with their audiences. Here are some of the benefits of using shoppable videos for your e-commerce business:

• Increase sales: Shoppable videos can reduce the friction between discovery and purchase, as customers can easily access the products they see in the videos without leaving the platform or switching to another device. According to a report by Wyzowl, 84% of consumers say that they have been convinced to buy a product or service by watching a brand’s video. Moreover, shoppable videos can increase the average order value, as customers can discover and buy more products from the same video.
• Boost engagement: Shoppable videos can capture and retain the attention of your customers, as they provide a more immersive and interactive shopping experience. Customers can watch, learn, and shop at the same time, without getting bored or distracted. Shoppable videos can also encourage customers to share, comment, and like your videos, increasing your social media reach and visibility.
• Build loyalty: Shoppable videos can help you build trust and loyalty with your customers, as they can showcase your brand personality, values, and stories. Customers can relate to your brand, feel inspired by your products, and get a sense of your quality and service. Shoppable videos can also create a sense of urgency and exclusivity, as customers can access limited-time offers, discounts, and rewards from your videos.

The Examples of Shoppable Videos

Shoppable videos are becoming more popular and accessible, as more platforms and tools are enabling e-commerce businesses to create and use them. Here are some examples of successful shoppable video campaigns from different brands and industries:

• Nike: Nike launched a shoppable video series called “The Nike Shop” on Snapchat, featuring athletes and influencers wearing Nike products and giving tips on fitness and style. Users could swipe up to buy the products they liked from the video, or browse more options on the Nike app. The campaign resulted in a 52% increase in sales and a 32% increase in app downloads.
• ASOS: ASOS partnered with Google to create a shoppable video app called “ASOS Style Match”, which used Google’s Cloud Vision API to identify products in videos and match them with similar items from ASOS’s catalog. Users could also upload their own photos or videos and get personalized recommendations from ASOS. The app generated over 1 million downloads and a 10% increase in conversions.
• Sephora: Sephora created a shoppable video series called “Beauty Insider Community Live” on YouTube, featuring beauty experts and influencers demonstrating Sephora products and answering questions from viewers. Users could click on the products they liked from the video and add them to their cart on Sephora’s website. The series generated over 4 million views and a 20% increase in sales.

How to Create Shoppable Videos for Your E-commerce Business

Creating shoppable videos is easy and fun. Here are the four simple steps you need to follow:

• Collect Content: The first step is to find video content that showcases your products. You can use your own videos or source videos from social media platforms. You can search for videos by hashtags, user handles, or user mentions.
• Create Shoppable Gallery: The next step is to turn your video content into a shoppable gallery. You can use platforms like Facebook or YouTube to create shoppable videos, or use third-party tools or plugins. You can customize your gallery with your own branding, design, and layout.
• Add Product Tags: The third step is to make your videos shoppable by adding product tags. Product tags are clickable elements that show product details and link to your e-commerce store. You can add product tags to each video or to a group of videos.
• Integrate Your Gallery: The final step is to integrate your shoppable gallery into your e-commerce touchpoints. You can embed your gallery on your website, such as your homepage, product pages, or checkout page. You can also share your gallery on your social media channels or mobile apps.

Shoppable videos are a great way to enhance your e-commerce strategy and showcase your brand. Video content is proven to be more effective and engaging than other forms of content. Here are some facts to back it up:

• YouTube has over 1.7 billion unique users every month.
• Marketers report that video commerce generates 66% more qualified leads.
• 80% of consumers say that video content helps them make confident buying decisions.

Top 5 Popular Shoppable Video Platforms

If you are interested in creating your own shoppable videos, you need a reliable and user-friendly platform that can support your e-commerce goals. Here are the top five shoppable video platforms that you can choose from:

• Uscreen: Uscreen is a video monetization platform that allows you to create your own video website and sell your products directly to your viewers. You can use Uscreen’s native Shopify integration to add shoppable elements to your videos, such as product images, descriptions, prices, and buy buttons. You can also customize your video website with your own branding, design, and domain name. Uscreen also provides analytics, marketing, and support tools to help you grow your audience and revenue.
• Idukki UGC platform : Idukki.io shines as a Codeless User Generated Content Marketing Platform for undeniable social proof, skyrocketing conversion rates, and minimized CAC. Idukki's agility spans social platforms – Instagram, Youtube, Threads, Twitter, TikTok, Google reviews, Trustpilot, Tripadvisor and your own Videos – all harnessed through hashtags, tags, and mentions. Idukki Curate this content into captivating widgets of shoppable videos fortified with Product Tagging and AI-driven Profanity Filtering for a dynamic, safe engagement. Installed via Shopify app store it provides straightforward integration without impacting site speed. Idukki.io also provides analytics, marketing, and support tools to help you grow your audience and revenue.
• Maestro: Maestro is an interactive streaming solution for brands and professional creators. Maestro features a range of video monetization tools, including shoppable video, powered by a native Shopify integration. With Maestro, you can sell items from your Shopify store directly to viewers in-stream using clickable panels and overlays. You can also create and customize your own video website, add interactive elements, and access analytics and insights.
• Bambuser: Bambuser is a live video shopping platform that enables you to create engaging and shoppable live streams. Bambuser allows you to showcase your products, interact with your viewers, and drive sales in real-time. You can use Bambuser’s easy-to-use app to broadcast your live streams, or integrate Bambuser with your existing e-commerce platform or website. Bambuser also offers features such as chat, polls, countdowns, and gamification to enhance your live video shopping experience.
• Instagram: Instagram is a popular social media platform that offers various features for shoppable video, such as Instagram Shopping, Instagram Live, and Instagram Reels. Instagram Shopping allows you to create a shoppable catalog of your products and tag them in your posts and stories. Instagram Live allows you to host live video sessions with your followers and showcase your products with a live shopping button. Instagram Reels allows you to create short and catchy videos with music and effects and tag your products with a view products button.