How to Stand Out from Your Competitors
Cole Bridge
Building Opta to help performance marketers capture, validate, and route opt-in leads.
Today I'm going to share the number one thing that helped me succeed at building my lead generation book of business.
"We like working with you because you're fast."
I used to hear this from lead buyers who were used to their vendors taking days, weeks, or even longer to set up campaigns.
Performance matters, but it's not enough.
Being fast shows you're professional. It will give you more opportunities.
Speed doesn’t just help you win deals—it determines how your partners perceive you.
Being the fast, easy-to-work with partner keeps you top of mind.
Move quickly and your partners will bring you campaigns because they want their own lives to be easy. They want a quick set up and timely responses on updates. They don't want to chase someone down via email, phone, and Skype just to get a response.
Being the slow, unresponsive partner loses you business.
I've worked with publishers in the past who had great volume and solid quality. But lead buyers wouldn't work directly with them because they were hard to get a hold of. With a little extra effort, they could have generated a lot of extra revenue.
So if you're looking for a way to stand out from the crowd:
Send the insertion order quickly or the deal may lose momentum.
Fix the posting issue quickly or you're driving up your partners tech costs.
Launch the campaign quickly and you'll build trust with your buyer.
The longer you let something go unresolved, the worse the outcome:
See if you can move faster over the next few weeks and watch as the results pile in. Happy customers. More budget.
In a fast-moving industry like lead generation, speed can set you apart from the rest.
Want to make speed your competitive advantage?
Opta is the fast, simple lead platform that helps you create, manage, and optimize campaigns with less stress and effort.
Happy Thanksgiving to you and yours!
Cheers,
Cole Bridge
General Manager at Opta
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