How Starbucks' Schultz and Johnson Can Navigate The Grande Changes in The C-Suite
Starbucks is not just a brand, it is a “phenomenon brand,” like Apple, Google, Netflix and Facebook. What qualifies a brand to be a phenomenon? Besides achieving success, they are brands that make people re-think an entire category of their life.
Starbucks Chairman and CEO Howard Schultz this weekend formally steps back from the CEO job for the second time in his career. On Monday, he will become executive chairman, and turn over day-to-day operations to Kevin Johnson, a former Microsoft executive and CEO of Juniper Networks whom Schultz recruited to be his successor.