How to start Digital Marketing

To start with the basic , start from the face value of the company i.e social networks , website, app, news , videos etc. understand what the entire game is all about, be it product or service or anything else, identify brand ambassadors , negative reviewers , etc on all the platforms , kill negative with positive efforts, positive brand image , positive links, positive news etc, start with the basics of facebook marketing and google marketing

Come up with video creations and photo editors since digital cannot sustain without content and pictures, create a mix of marketing message with good picture and content , and you will be a winner, try to gain good ranking on keywords on search engine. Keep a track on all your competition see what they are doing to create their brand presence in the market , do an analysis of what you are doing to gain market leadership , analyze your strategies , goals, achievements, budgets etc and optimize or alter them as per the need of the market.

if you have good budget to spend , setup an in-house team else can try with agencies as well , see their work , their past experiences , their reviews etc. ensure that you provide the most accurate and reliable information , remember its first come fist traffic gain on internet. listen to consumers and try to address them with quality service and deliverance.

Magic will not happen in a day but eventually it will happen which will be your success mantra i.e your presence on internet , many businesses looses the opportunity of gaining customers just because they have small or no presence on internet.

To maintain strong presence on internet focus on various digital media platforms like

google business listing , facebook , youtube , wikipedia, twitter, classified sites, pinterest, instagram , linkedin, tumblr, snapchat, yahoo, bing, email , newsletter and many more.

the more you interact with consumers , people online the more you get a window to make changes in your products, services, as per their need, market research also plays an important role the data it provides about consumer insights can provide you a picture about where your business is going.

last focus on information technology part, this is the backbone of the entire system, be it website, C.R.M , reports about customer conversions, customer loss, revenue , predictions, etc, it plays an important role in presenting the realistic picture. based on which strategies can be planned and implemented which will ultimately lead to success.

i might not be 100% correct but i am not 100% wrong. with digital sky is the limit , simple formula is to gain data , convert data into meaning full information , convert that information into clients.

Changes , suggestions, criticism, ideas always welcomed , i earn because i learn. not talking about just salary but all the gyaan which improves with time.