How to be successful on Business Development in China?

How to be successful on Business Development in China?

Trump's recently sharing at his Presidency re-election promotion campaign speech inspired a lot of people who would like to do business in Mainland China. But how to be successful on doing business in Mainland China. I started as a China Trade Salesman selling #NCR computers in 1983. I was the first Channel Director for #EMC China in 1997. I started my own company at Shanghai in 2005 after #Getronics China withdrew from China market in 2004. I opened my Satellite office at Zhuhai in 2018. Here are some of my sharing.

  1. Research on who and where are your Chinese buyers; what and why they will buy from you and how you could remit the profit out.
  2. If possible, don't go to tier 1 cities like Beijing, Shanghai, Guangzhou, Wuhan, Shenzhen and Hangzhou unless your products are unique and anticipate no competition from major competitors. Identify a city with ease to access from international airports or high-speed train stations.
  3. Once you identify a city that you could start, focus on building people relationship among those stakeholders who will buy from you, refer for you and support in your sales. Remember, the bigger the gap the more the opportunities.
  4. Hire a temporary local staff as your blind man stick.
  5. Leverage local partners and sacrify some margin at start before go direct.
  6. If you still screw up, message me and see if our China business development consulting team could be of any help to shorten your time to achieve your goals of your GTM strategies. Our past experience is, end of the date you still need to invest in China market; Either you invest your own time or money, or you leverage experienced consultants to save your time with less investment.












To view or add a comment, sign in

Insights from the community

Others also viewed

Explore topics