How a Tech Startup Can Become More Successful Than a Big Corporation

Standing in front of the imposing skyscraper office of a big corporation can be inspiring and intimidating at the same time for many startup techpreneurs, with the question of when they can become that big always going through their minds. The truth though is that many of these techpreneurs already have what it takes to be more successful than these big organizations since success in business is relative to resources available and how they are deployed to reap maximum returns. 

Straight up, the qualities below are what I believe every tech startup needs to focus on to catapult them into a level of success that overshadows that of big corporations in their industry. The good news is that it can be done.

Qualities That Work

1. Agility

I'm definitely not talking about being an athlete here, although the same attitudes apply. The tech startup environment affords everyone involved the ambiance to do things in the smartest way possible. Much of that comes with a clearer sense of vision that comes with proper planning of tech projects. A clear vision produces a sharper sense of direction, and this invariably leads to better execution.

2. Speed

This is a natural consequence of that agile disposition above. A faster decision-making process means you can get faster results. By focusing on the advantage of the speed which is usually driven by technology, tech startups can achieve more in a shorter period than big corporations. The key is to capitalize on the speed of the decision-making process.

3. Market Awareness

As I have already pointed out, one big clog in the wheels of the success of big corporations is the lack of speed in their decision-making processes. As such, even when they have the resources and financial muscle to gauge the market trends at all times and respond to new developments accordingly, it always takes considerable time for them to act. This is an area where tech startups can do better and must latch onto to beat the competition from such corporations. This is even all the more important because market awareness drives innovation.

4. Innovation

One sure way to get ahead of the pack in any industry is to stay innovative. With the advantage of speed, startup techpreneurs should always endeavour to turn market awareness into a competitive advantage by constantly updating and upgrading the services or products they offer.

5. Synergy Building

Synergy building in this regard involves creating and maintaining the right kind of relationships that will always give your business a competitive advantage. At a deeper level, this involves affiliations, partnerships, and even mergers. I must warn that those aspects that have to do with losing some measure of control of your business should be done with utmost care and under the best business/legal counsel.

The sum of my tech startup experience in this regard is that there's no rocket science to how to become more successful than the big fish in one's industry, it only takes determination, commitment, and a consistent application of the factors above.

Good luck!

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