How is technology transforming the entertainment industry in the new India?
Digital Transformation has influenced almost every industry and all walks of life in recent years and the entertainment industry is no exception. Technology forms the core of our lives in today’s era. Technological evolution in recent years has transformed the entertainment industry drastically over a span of 20 years. When the pandemic hit worldwide in the early part of 2020 people were confined to the four walls of their homes, had it not been for the recent up-gradation of technology they would only have limited access to entertainment. Technological advancement has unquestionably boosted entertainment app development. Apps like HotStar, Amazon Prime, and Netflix certainly made the lockdown easy for people. They now simply can relax, enjoy some free time and watch their favorite dramas, movies, and listen to podcasts at their leisure.
Technological advancements today have not only improved the visual and sound quality but have also been able to make their presence felt across various domains. The post-covid era has specifically proved to be a boon for the entertainment industry in India. Streaming technology has never been so refined than now. Quality content is available on social media across all platforms and is free to access 24/7.
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The availability of live streaming for everyone has opened various doors of opportunity for people who want to be a part of the entertainment industry without any investment. It gives viewers the option to binge-watch movies, shows, and web series at their leisure. They no longer have to wait for a particular time to get their dose of entertainment. Everything is available on the go. The Ongoing COVID-19 restrictions have certainly led to a boom in the OTT platforms. OTT Platforms make it easier to access content for people based on their Age, Gender, likes, and dislikes.
Artificial Intelligence has also made its way into the entertainment industry with Alexa for example becoming almost a household name.
In this new digitized era, StarClinch an online artist booking platform has been able to make a mark for itself in just a few years of its existence. It has emerged as a leader in the online booking category leaving other big names like Gigstart, Artistvity, and many more far behind.