How TV News Prepared Me to Write Sales Content for Any Business
Two questions I hear most often..."Have you written for my industry before?" and "How will you capture my brand voice?"
Both questions make sense. You want to know if I can handle your specific needs. But here's the cool part about my background. I used to work in TV news.
For 7 years, I ran around with a camera and told stories on TV. I covered everything including crime scents, storm damage across neighborhoods, city council meetings, and downtown development projects transforming empty lots into bustling spaces.
Today, I write content across websites, sales pages, social media, and email campaigns. My job is to grab attention and hold it, just like in TV.
TV News Rule #1? Make People Want to Watch
On TV, you must grab attention in seconds. If viewers get bored, they'll switch channels. I learned to make every story count.
Now I do the same thing when I write for businesses. Most people look at their screens nearly all day. They scan content quickly. My job is to make your words stand out.
One client, Joe, gave me great feedback. "Danielle really got me. She asked good questions and wrote just like I talk." I write words how people actually speak.
Fast Work Makes Good Stories
TV news moves fast. Deadlines rule everything. You learn to write quick and clear when stories air in hours, not days.
Most people prefer simple, direct writing. Big words just make things confusing.
My client Melissa understood this well. She said, "Danielle listens well and really gets it. She cares about what we want to say." Simple words pack more power.
Good Stories Make People Listen
Writing about local communities brought out the best stories. Real people doing real things, such as a block of neighbors helping each other or a baker opening their first shop.
Nobody likes being sold to. But everyone loves a good story. On TV, we showed what happened. People made up their own minds. I write business content the same way.
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My client Michelle said, "Danielle is warm and really helped solve my problem." Great writing makes readers feel understood.
Want Better Words?
Everything I learned in TV helps businesses now. Clear writing. Simple messages. Exciting results.
My client Adrian told me, "Danielle helped me say things better. She knew just what I wanted." I take big ideas and make them click with readers.
I'm the copywriter for you if you need words that sell for your:
Click here to schedule time with me. Your words can connect and sell.
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Danielle Wallace is the owner of Chayil Media Publishing where she works with powerhouse service pros and product brands as their copywriter and video marketer. Her job is to flip facts into cohesive, sales-driven narratives.
She is also a proud graduate of Troy University's Hall School of Journalism and Communication, where she studied Broadcast Journalism.
After graduating from Troy University, Danielle spent nearly 7 years as a TV news reporter - serving communities in Central and Southeast Alabama.
Outside of copywriting and video marketing, Danielle encourages Christian women creatives in business through her online community "The Virtuous Creative.