How To Use Artificial Intelligence To Scale Your Business: With Practical Examples.

After countless hours spent talking with A.I. experts like Joseph Brown I figured some things out about Artificial Intelligence (AI).

AI is no longer the stuff of science-fiction IT IS HERE and it is now an essential part of doing business in 2024. It is a tool for businesses looking to grow, innovate, and thrive in a VERY competitive business world.

AI is reshaping how we do business, and companies that can harness its power can unlock new levels of efficiency and scale.

Let's explore some ways AI can be used to build your business, with specific example of real people who are using it and crushing it. To be transparent we were some of the early adopters of ChatGpt and use it everyday for research.

ENHANCING CUSTOMER SERVICE WITH CHATBOTS;

Customer service is at the heart of every business, no customers, no business! AI powered chatbots have revolutionized the way companies interact with their customers, allowing businesses to provide 24/7 support without needing a human team around the clock.

Take companies like ZENDESK or DRIFT, use AI chatbots to handle routine queries, from FAQs to processing basic requests like order tracking or appointment scheduling.

These bots are trained to handle common questions, escalate more complex issues up the chain, and even predict what customers might need next based on past chats. For a small business like mine, this means you can offer world-class customer service at a fraction of the cost, while improving response times and customer satisfaction.

Real Life Example:

A small e-commerce company implemented a chatbot on their website. The bot handled up to 70% of routine queries, reducing customer support costs by 40%. As a result, the company was able to allocate more more money to development and marketing wow!

DATA DRIVEN MARKETING WITH AI:

AI's ability to analyze a huge amount of data can really supercharge your marketing efforts. Imagine if you can, a scenario where your marketing decisions are not based on guess work but on precise data about your customers behavior patterns, and preferences.

AI tools like HubSpot and SalesForce integrate machine learning to automate email marketing, optimize ad placements, and personalize content for each customer's needs. AI algorithms can determine which customers are more likely to respond to certain types of messaging, when they are most likely to open emails, and what types of products they will buy based on their browsing history.

This type of precision marketing leads to higher conversion rates and improve customer loyalty. Don't pray and spray be a sales sniper!

Real World Example:

An online clothing retailer used AI driven marketing tools to analyze customer behavior and segment it's audience based on purchasing patterns. This enabled them to create personalized email campaigns that resulted in a 35% increase in sales over a three month period.

STREAMLINING OPERATIONS WITH AI POWERED AUTOMATION:

AI is not just transforming front of the house operations but also back of the house processes. Tools Like Zapier and UiPath enable businesses to automate repetitive tasks such as invoicing, data entry, and workflow management. Who wouldn't love that?

By automating these processes, businesses, can free up employees to focus on more strategic activities that drive profit and growth.

Automation is especially powerful for small businesses and start-ups that do not have the budget to hire a large team. For example, an AI system can automatically generate reports from your CRM, manage supply chain issues, or even handle payroll for you. The result? Faster processes reduce errors, and a more scalable business model, If you are not growing you are dying.

Real Life Example:

Mike's startup was manually processing orders and managing it's inventory system. By implementing an AI based automation tool, they cut processing time in half, reduced errors in inventory management, and scaled their business to handle 3X the volume without needing to hire any additional employees. Needless to say Mike is a happy man.

PERSONALIZE YOUR CUSOMERS EXPERIENCE:

AI excels at analyzing user data and delivering personalized experiences, which can dramatically improve customer engagement. Platforms like Amazon and Netflix are NOTORIOUS for this, they are known to personalize recommendations, but even smaller businesses can leverage this tech to offer tailor made products, services or content.

AI can track a user's journey through your website, noting the pages they hover over or on, and the products they add to their carts. With this data, you can offer personalized recommendations or exclusive offers that resonate with your customers wants and needs, making them more likely to purchase and stay loyal.

Real Life Examples:

Alex's digital fitness company used AI to personalize workouts and meal plans for it's users based on their fitness goals and past exercise and eating habits. This personalization led to a 25% increase in customer retention and boosted referrals by an amazing 15%.

AI IN CONTENT CREATION AND SEO:

I have learned a lot about AI and SEO from my brother Patrick Burt, and I was taught AI is also a VERY powerful creation and SEO tool. Tools Like Jasper and Frase and now Meta AI, use natural language processing to help businesses create content that ranks higher in search engines and resonates with customers.

These tools analyze keywords, competitor strategies, and even tone, allowing you to produce SEO optimized blog posts, social media updates, or product descriptions with minimal effort.

Real Life Example:

Marcus's marketing agency used AI driven SEO tools to optimize their clients content. This led to a 60% increase in organic search traffic within 6 months, impacting lead generation and client acquisition.

SSSSSSSSSSSOOOOOOOOOOOOOOOO.....

AI is not just another buzz word; it is a game changer for businesses of all sizes. Whether you are a start-up or an established business, integrating AI into your operations, marketing, branding or customer service can unlock new opportunities for growth and efficiency.

The key is to start small, identify which processes can benefit the most, and build from there. AI has the power to revolutionize your business- are you ready to harness it?

How are you using AI?

As Always THANK YOU ;) For Being A HUGE Part Of Our Success And Letting Us Be A Small Part Of Yours.

P.S. DO NOT Miss Today's Episode Of The www.verticalmomentumpodcast.com With Special Guest Marco Garcia The Subject Is How To Start A Business With No Money.