How to Use ChatGPT for Search Engine Optimization (SEO)

Multiple pundits claim that Artificial Intelligence is killing traditional Search Engine Optimization (SEO). In fact, AI is an excellent tool for SEO. In this post, I’ll show you how to use ChatGPT for SEO — and why it’s a great way to research keywords, blog post topics and much more.

I do not use AI to write content. Instead I use it for research, brainstorming and outlines. I interact with AI conversationally, going deeper into results as I would in a conversation with an expert human.

As ChatGPT and other AI platforms have advanced, I am finding that a more conversational — and polite — approach nets better results. I’ll admit that I have been known to yell at ChatGPT, but I am changing my errant ways.

Chained prompts are key

In a series of complex chained prompts, I gave ChatGPT the assignment of finding 50 keywords for my business, Funwalkers.com, which makes customized license plates for mobility vehicles and providing titles for blog posts containing the keywords in a table.

It came up tables with 10 groups of keywords with different degrees of difficulty and suggestions for blog post topics for each one.

My instructions to ChatGPT

I used a chain of highly detailed prompts, beginning by telling ChatGPT to act as “an experienced SEO specialist known for improving the digital presence of top-tier companies, you’re assigned to perform in-depth keyword research for my business. This research you do is vital for creating engaging blog content and optimizing the blog to effectively increase website traffic .”

I told it my goals, created a very detailed series of instructions and rules; described my business and its persona and told it exactly how to format its responses. As always, its first responses were general and included topics that have been written in many different blogs. I told it that I know it can do better and to dig deeper to come up with more unique topics, even including some humor.

Want to learn how to use AI this way? Book an AI training session with me to learn exactly how to interact with AI for results like these. I’ve got a special offer that is good only through May 15. I’ll tell you exactly how to get useful results from Generative AI, without hype and hyperbole.

***

I’m B.L. Ochman. For the past 30 years, I’ve been helping B2B and B2C companies create successful marketing strategies and content in verticals from cars to cookies, ticks (really!) to tech. Since the launch of ChatGPT, I have been studying, using, teaching–and perhaps you could say obsessing–over Generative AI and the capabilities of the apps and platforms that surround it. Beginning Fall 2024 I will be teaching AI at the City University of New York (CUNY).