How to Use LinkedIn to Increase your Business Sales
Welcome to Issue No.13 published on the 26th of April 2022. The purpose of the Business Growth Strategies Newsletter is to share tips, tools, resources, and guides that help you take your business to the next level…without the need for a marketing or advertising budget.
Every issue will be jampacked with valuable information to help you with your lead generation and business growth strategies while ensuring you keep your costs low if no costs at all. If you have not yet read the previous issues, then you can find them Here!
How to Use LinkedIn to Increase Your Business Sales
LinkedIn is often considered the best way to connect online with your professional network, meet others in your industry, and hire qualified candidates for open positions. What many don’t know is that it can also be used to generate leads and gather market research and prospects as well. If you are a business looking to generate more leads, you can use LinkedIn, along with other sales strategies to help you meet and exceed your sales goals. Here’s how to use LinkedIn to increase sales.
Optimizing Your Company Page
Creating a company page on LinkedIn should be a part of your marketing strategy. LinkedIn's company pages are public, and posts that are published to your page appear on followers' timelines. The content that you publish can include everything from highlighting new featured products or updates highlighting your branding messages, but to be effective, they have to add value to your customers' lives.
Utilize LinkedIn Ads
LinkedIn ads are based on the pay-per-click model where the price you pay is based on the number of members who click on the ad. This can be an extremely cost-effective way to reach your target audience. With LinkedIn ads, you can set a budget, so you won't end up spending more than you expected for the sponsored content.
Use LinkedIn’s Advanced Search Function
Using the advanced search function in LinkedIn allows you to search for professional skills, affiliations and associations, companies and universities, and public users that individuals follow, including celebrities and influencers. If you know that your target audience holds a professional degree and lives in the United States, you can use the advanced search function to narrow down your prospects to those individuals who fit those criteria. These connections can be the perfect starting point for reaching out to potential customers.
Personalize Connection Requests
Members are much more likely to accept invitations to connect when you create a personalized message to connect, rather than using the generic one provided by LinkedIn. This is an effective way to build your network of personal connections that can then be moved into your company’s sales funnel.
Finding new leads on LinkedIn is relatively easy as long as you understand what you are looking for and how to go about using the many tools and features of LinkedIn. Going in with a clear picture of your target audience will allow you to customize further your strategy for generating more leads and increasing sales.
Discover How to leverage LinkedIn for lead generation, without the need for a marketing or advertising budget, even if you only have a free account, while only spending 30-45 minutes a day on LinkedIn by clicking here!
In Issue.14 of this newsletter, we will look at The Elevator Pitch – First Contact. Issue.14 of this newsletter will be published on the 10th of May 2022.
Ever heard of the Decision Matrix? Read it Here!
Our minds carry our entire life, and this information is not always correctly filed making it difficult to access the right information at the right time. The decision matrix helps you access exactly what you need? Read More Here!
My goal as a Business Coach is simple... Help you Grow Your Business by Leveraging the Digital World with No Need for a Marketing or Advertising Budget!
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Claim your free copy of the LinkedIn 4 Leads Guide that helps you generate leads on LinkedIn and covers the following topics:
To claim your Free Guide… Click Here!
The Business Coaching Hub has created numerous pages on LinkedIn that are jampacked with free resources such as articles, guides, videos, short courses, training, and more. Visit and follow the pages below to access all resources and stay up to date with all new releases:
1. Business Coaching Hub – Follow Here!
2. LinkedIn Social Selling Index – Follow Here!
3. Business Coach On Call – Follow Here!
4. Business Growth Network – Follow Here!
5. Online Coaching Free Short Course – Follow Here!
6. LinkedIn The Basics – Follow Here!
7. Self-Study Business Growth Courses – Follow Here!
8. LinkedIn Lead Generation Guide – Follow Here!
LinkedIn continues to be the most effective and preferred B2B and B2C lead generation platform and generates more traffic to corporate websites than any other social media platform.
LinkedIn is constantly introducing new features to the platform to provide business owners and marketers with additional brand expansion, business growth, and lead generation capabilities.
Claim your Free Guide on the latest advanced features released on LinkedIn for business growth.
The Business Growth Strategies Newsletter has been created and is published to provide you with value and not just be another email in your inbox. I would appreciate your comments and feedback on the content shared and the topics chosen.
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“Your Success IS My Focus!”
Carlos Batista
Business Transformation & Growth Specialist