How to Use Product-Led Growth as Go-to-Market Rocket Fuel

💡THIS MONTH: Reaching critical mass with key growth tactics

For the month of November, we are covering growth motions. Each week, we will highlight different growth tactics that can help your startup reach critical mass. You can check out last week’s article here and last month’s post on network effects as growth catalysts here.

If you're just coming across the Startup Advocate for the first time, here's a quick recap of how it works (skip ahead if you already know the drill):

The first week of every month, we set a theme for the month with a longer-form article on our AWS Startups blog. We cover key topics that are fundamental to each stage of a startup's lifecycle. We started with idea creation and validation and each week we progress through to IPO and exit.

For the rest of the month, we take a closer look at one aspect of the broader theme as well as investor and founder spotlights on the topic. As always, each Startup Advocate gives you a full rundown on key events, resources, early-stage startup deal flow, new funds, new venture investment hires and appointments, and AWS Startups job postings.

We love celebrating the movers and shakers in the startup world! More importantly, we love supporting startups by helping them build on AWS while improving access to the capital and contacts they need to succeed! We hope you'll join us each week by sharing insights, resources, and tools on the monthly topic in the comments section or via direct message that will help elevate the entire startup ecosystem.

💡THIS WEEK: How to Use Product-Led Growth as Rocket Fuel

This week, I’m returning to the Bay Area energized and inspired from London where I met some of the UK’s top scale-ups, investors, and innovators at SVC2UK — one of the can’t-miss events of the year. We’re continuing this week to talk about different types of growth motions. Last week, we shared the main article for the month, which covered the Racecar Growth Framework. Today, we’ll go over the difference between Sales-Led Growth and Product-Led Growth, as well as how to use the latter to optimize Go-to-Market Strategies.

How is Product-Led different from Sales-Led Growth?

Product-Led Growth (PLG) is a method for growing a business that relies on the value proposition of the product itself, features within the product offer, or software to drive user awareness, acquisition, expansion, conversion, repeat usage, and retention. This method is critical if you want to avoid or minimize reliance on costly paid media. PLG is typically a central aspect of most consumer growth strategies.

When a company uses Sales-Led Growth (SLG), it doesn’t rely primarily on its product for growth. Instead, it uses its sales representatives and sales processes and tools to drive its growth and expansion and is typically employed by B2B and enterprise businesses although many SaaS and other businesses will use both types of growth as they scale. In the early stages of a startup, the founder or CEO drives initial sales until the business is in a position to recruit experienced sales professionals or later utilize channel partners to help with sales. A risk to early-stage sales-led growth businesses is that there is often pressure to customize the product for customers to land the sale. In the early days, it might be necessary to do so, especially if customer discovery hasn’t already highlighted some of these desires amongst customers. The risk is that it is impossible to scale a business if there needs to be bespoke development for a customer in order to land the sale. There will always be unique aspects to integrating with new customers that will not apply to other customers, but therein lies the opportunity to address that additional work in integration fees or other progressional fees. Change request fees can also be included in agreements before execution commences. We will dive deeper into this growth approach later this month.

Major differences between PLG and SLG:

• PLG may begin with free or discounted trials or incentives for a customer or for customer referrals communicated through a website, app, email database, or social media, whereas SLG often starts with sales reps giving personalized demos to customers that often lead to subsidized pilots or sales that are supported by these marketing tactics.
• PLG is generally a self–service experience. With SLG, a representative will generally guide the user through each stage of the user experience.
• With PLG, there is less human support, meaning that users are more likely to give up on a product if they find it confusing or not immediately useful.
• In order for PLG to work, the users must feel excited and rewarded as they learn how to use the product. This excitement must translate into advocacy, so the customer in effect becomes a marketing channel or sales agent.

So how can we use PLG to Optimize Go-to-market (GTM) strategy?

Stage 2 Capital Co-Founder and Managing Director Mark Roberge outlines his tips for best Optimizing GTM for PLG in this article by Amanda Beaty. According to Roberge, big consumer tech companies like LinkedIn, Pinterest, and Lyft, all rely on PLG to expand their businesses. LinkedIn’s barcode feature where people can easily connect via LinkedIn when they meet at an event is a good example of how, at every stage, new PLG tactics and network effects can create additional value and usage of a company’s core value proposition. I’ve had a number of conversations where someone says, “I really must download LinkedIn on my mobile [again]. This is such an easy way to connect.”

From early-stage startups to later-stage behemoths, PLG occurs in Four Stages of Sequential “North Star” Metrics:

1. Free user acquisition: Use paid ads and other marketing tactics to make sure a high number of free users are signing up to try your product each day. My caveats and/or clarifications here are: (1) payment for products in the early stages is often the best signal for validating a business model and is certainly necessary for building a sustainable business, so don’t rely too heavily on growth from a free tier or period and find ways to test monetization even if it is not the focus at this stage. (2) True PLG motions do not necessarily require paid media and only use paid media when sufficient runway makes it feasible. For example, Product Hunt can become a part of a GTM plan, or “share with friends” invitations in prime locations within the product are no/low-cost PLG tactics that don’t require paid media. Testing paid ads even at this stage will give an indication of costs, as well as how to optimize messaging and find the optimal customer.
2. Free user retention: Obtain data from early users to better understand why they’ve continued to use the product or why they stopped. Use this information to convert free users to weekly active users. My caveats and/or clarifications here are: (1) see paid v free points above. (2) Especially in the early days, engagement is critical to retention. Think of all the apps you’ve downloaded or the subscriptions, free or paid, that you have that you’re just too lazy to cancel or that you simply forgot about. Those kinds of users and customers do not help you continue to grow your business. Typically, as an angel investor, I love to see very high levels of engagement/usage over a sustained period of time even if it’s from a smaller pool of users as a strong signal of validation and growth than a spray and prey approach even if a business retains those users. (3) Use these data insights and actual conversations with customers as part of ongoing customer discovery and development (that we discussed earlier in the series around idea validation) for continuous improvement to land on who your ideal customer profile or persona is and to help determine the maximum amount you can charge for your product or service. Figuring out the right metrics to gauge the health of your business is an important part of your overall growth strategy. If you measure or focus on the wrong data it can lead you to make investment and development decisions that may not contribute to growth.
3. Monetization: Experiment with marketing and virality, then begin thinking about cost-per-quality users. In current market conditions, unit economics are especially important and they are always important as a business scales. This means that the CAC to LTV ratio for the sector the business operates in needs to look comparatively attractive and sustainable. However, beyond this, determining what a quality user or ideal customer profile is for the business should form part of regular persona work in ongoing customer development.
4. Expansion: Start thinking about net dollar retention and paid user percentage. A consumer growth team can implement quick, data-driven experiments that will give you the information you need to expand your number of users—and eventually make more money.

In order to do this, your consumer growth team should be cross-functional, meaning that members of different areas of the company are working closely together. This might mean that the head of growth has a PM, an engineer, and a marketer working under them or closely with them, with two designers and an engineer reporting to them, and an analyst, a data scientist, and another engineer alongside them.

In this scenario, when the “tiger team” or actual full-time growth team comes together, they’ll be able to see the whole picture, which helps them avoid getting sidetracked and invest in smart growth. As a cross-functional team, they will also cut down on the time and resources wasted as they try to gain and retain users. Most importantly, they’ll be better equipped to work towards achieving the “North Star” Metric together.

What are you waiting for? Let’s start optimizing!

You can watch Mark Roberge talk on the subject here or check out the Product Led Growth Playbook here. You can also check out the main article for last month—which outlines network effects for marketplaces—here. If you’re looking for more growth inspiration, you can see how these startups #ProveWhatsPossible here.

📅 UPCOMING EVENTS

November 14-18 | Austin Startup Week

Started in 2011, Austin Startup Week is a celebration and showcase of everything entrepreneurial in Austin. Each year, we bring entrepreneurs, local leaders, and friends together to connect, collaborate and grow through our educational tracks, mentor office hours, startup showcases, and networking mixers.

November 14-18 at 7:00 am PT | AWS at Pass Data Community Summit 2022

Join us in Seattle and online for workshops, presentations, demos, and technical conversations.

November 15 at 12:00 pm CT | Healthcare and Cloud Innovation

Tune in to hear how you can accelerate your healthcare business and meet the needs of your security teams while assuring consistent guardrails for building in the cloud.

November 15 at 4:30 pm ET | How SMBs Can Achieve Big Data Scalability

Learn how JBS helped customers build applications around event-driven architecture on AWS to enable more agile, scalable, and responsive digital business applications.

November 28 - December 2 | AWS re:Invent 2022

For 10 years, the global cloud community has come together at re:Invent to meet, get inspired, and rethink what's possible. Join us again this year in Las Vegas, Nevada.

December 1 | Black Founders Demo Day - Tech Basel, Miami, FL

At the intersection of culture and capital, you’ll find Black Founders Demo Day! Twelve Black & Brown founder-led companies from all over the country will showcase their business by displaying their products or services to potential customers, as well as pitching onstage to a panel of active venture capital investors. Attendees can also get in on the action by investing through Wefunder’s equity crowdfunding in real-time.

December 9 at 9:00 am Pacific | Angel Club AMA with Angel Gambino + Cat Hernandez

Cat Hernandez Middleton is a former operator and current people-first investor who is passionate about supporting a diverse set of early-stage founders as they build mission-driven companies that are changing the world for the better. She is a Partner and founding team member of The Venture Collective and in her spare time works closely with the People Tech Partners, W Fund, and ADP Ventures. RSVP and extend the invitation to join this conversation with Angel and Cat!

Click here for more events.

😇 MEET AN ANGEL CLUB MENTOR

Angel Club is an inclusive membership community for underrepresented angel-stage founders and angel investors. Angel Club provides access to seasoned mentors, monthly events, a robust resource library, investor and media databases, and more. Join Angel Club or email hello@angelclub.com for more info.

Julia Van de Walle is a corporate attorney in San Francisco, CA who specializes in venture fund formation and all aspects of private fund operations and legal matters. Julia enjoys solving problems, analytical thinking, and building long-term relationships with clients and colleagues.

Angel Club Members can register for a 1:1 mentor session with Julia as part of their membership.

❓ASK AN EXPERT

The AWS Startup Loft exists to support your startup journey. Start and grow with a wealth of resources, exclusive webinars, and free 1:1 sessions with an AWS startup expert.

🧰 STARTUP RESOURCES

• Apply for up to $100k in free AWS credits & utilize startup resources and training with AWS Activate
• AWS Startup Programs
• Product-Led Growth Guide
• Product vs. Sales-Led Growth
• Go-to-Market Strategies

🍾 CELEBRATIONS

NEW DEAL FLOW: Check out who’s investing in your sector!

Biometric smart gun maker Biofire, which is based in Broomfield, Co., raised a $14 million Series A round. The deal was led by Founders Fund, with 10X Capital, Gaingels, and Will Manidis, and former investors Draper Associates, Structure Capital, Service Provider Capital, and Gavin de Becker & Associates also chipping in. This brings the total the company has raised to $31 million. More here.

San Francisco startup EdgeDB, an open-source database for cutting-edge apps, raised a $15 million Series A round. The deal, which was co-led by Nava Ventures and Accel, brings the total the company has raised to $19 million. More here.

Peloton founder John Foley’s direct-to-consumer rug company Ernesta, which is based in New York, has raised $25 million in Series A funding. Addition led the deal, with participation from True Ventures and two other former Peloton cofounders. More here.

Paris startup PhotoRoom, a photo editing app for e-commerce vendors and small businesses, raised $19 million in Series A funding. The round was led by Balderton Capital, with participation from previous investor Adjacent. This injection of capital brings the total the company has raised to $19.1 million. More here.

Worldr, a London-based startup that works to keep team communication secure and compliant, raised an $11 million seed round. Molten Ventures led the deal, with participation from IQ Capital, Playfair Capital, MD One Ventures, Navigate VC, and Pretiosum Ventures. More here.

The self-described “TikTok of workplace learning,” London startup 5Mins raised a $5.7 million seed round. AlbionVC led the deal, with participation from Chalfen Ventures, Edenred Capital, Portfolio Ventures, and Blue Lion Global. This brings the total the company has raised to $6.98 million. More here.

The Stockholm-based payment automation startup Atlar has raised $5 million (€5 million) in seed funding. The deal was led by Index Ventures with participation from business angels as well as La Famiglia VC and Cocoa. More here.

The Dutch startup Augmedit, which makes augmented reality software that guides surgeons through complex surgeries, has raised a seed round of over €1 million. Dutch and Swiss informal investors pitched in, as well as Revere Partners, a U.S.-based venture outfit. More here.

The Israeli autonomous vehicle developer Carteav raised a $6.5 million round. The capital was raised by company chairman Zohar Zisapel and Mobilion Ventures, as well as other investors. More here.

The service industry jobs platform WorkTorch, which is based in Wichita, K.S., has raised a $2.2 million seed round. The funding was led by Tenzing Capital, a regional firm. More here.

The Dallas-based distributed generation platform Aspen Power Partners, which is dedicated to helping speed up the process of decarbonization, raised a $350 million round via Carlyle. This brings the total capital the company has raised to $470 million. More here.

Santa Clara, Ca., startup Eliyan, which is building chiplet interconnects, raised a $40 million Series A round. The deal was led by Tracker Capital, with participation from Celestra, Intel, and Micron. More here.

The dental practice management platform Archy, which is based in San Francisco, raised a $10 million round. The deal was co-led by Bessemer Venture Partners and CRV, with participation from Alven, Nurzhas Makishev, Adapt Ventures, 2.12 Angels, and Diagram Collective. This brings the total capital the company has raised to $14 million. More here.

The Redwood City, Ca.-based biotech startup Juvena has raised $41 million in Series A funding. Mubadala Capital, Horizons Ventures, and Bison Ventures all invested, along with others. More here.

Boston startup Sensorium Therapeutics, which is developing drugs using natural psychoactives, raised a $30 million round. Santé Ventures led the deal, with participation from Route 66 Ventures, CU Healthcare Innovation Fund, WPSS.bio, Palo Santo, Iter Investments, Ocama Partners, and re.Mind Capital. More here.

Tel Aviv security automation startup Veriti has emerged from stealth with an $18.5 million round. The funding was a combination of a $6.5 million round, which was led by NFX and Amiti, and $12 million via Insight Partners. More here.

San Francisco startup Circle Labs, which allows users to create unique, AI-powered virtual avatars that function across platforms, raised a $4.2 million seed round. The deal was led by Lightspeed Venture Partners, with participation from **Haystack, Scott Belsky**, and AI Grant Fund. More here.

New York startup Doola, which is creating what they describe as a “business in a box” tool to help global founders start companies more easily, raised an $8 million round. Nexus Venture Partners led the deal, with participation from Y Combinator, Hustle Fund, and Vibe Capital. This brings the total capital the company has raised to $11 million. More here.

The Chicago-based workflow management web platform Kodex has raised $2 million in pre-seed funding. Origin Ventures led the round, with participation from Castor Ventures, Sfermion and CMT Digital. More here.

The London-based digital asset exchange Archax raised a $28.5 million Series A round. The deal was led by Abrdn, with participation from Bitrock Capital, Blockchain Coinvestors, and the Tezos Foundation. More here.

San Francisco startup Equals, which is building a supercharged spreadsheet product, raised a $16 million Series A round. The deal was led by Andreessen Horowitz, with Craft Ventures, Box Group, Worklife, and Combine chipping in. With the addition of this capital, the company has raised $22.6 million in total. More here.

Tel Aviv startup Everybuddy Games, creator of the casual mobile game "Lucky Buddies," raised a $15 million Series A round. Makers Fund led the deal with participation from Key1 Capital. More here.

The New York-based financial technology company Fordefi emerged from stealth with an $18 million seed round. Lightspeed Venture Partners led the deal with participation from Electric Capital, Jump Crypto, Castle Island, Pantera Capital, Illuminate Financial, PayPal Alumni Fund, Nima Capital, Digital Currency Group, Defiance Capital, StarkWare and Alameda Research. More here.

The digital insurance agency for small businesses Glow, which is based in San Francisco, raised a $22.5 million Series A round. The deal was led by Cota Capital, with participation from AV8 Ventures, Markd, Startup Venture Capital, and Maiden Re. More here.

New York startup Harmonic, which has created a search engine that provides insights into startups, raised a $23 million Series A round. Sozo Ventures led the deal, with participation from Craft Ventures, who invested previously. More here.

Seattle startup Joylux, which sells products for menopausal women, raised a $13 million Series A round. J-Ventures and J-Impact co-led the deal, bringing the total the company has raised to $20 million. More here.

The enterprise loyalty cloud platform Antavo, which is based in London, raised a $10 million Series A round. Euroventures led the deal**,** with participation from Lead Ventures, iEurope, and Innovation Nest. More here.

San Francisco startup Anzen, which offers management insurance for high-growth businesses, raised a $10 million round. The deal was led by Andreessen Horowitz, with MS&AD Ventures and Tokio Marine chipping in. More here.

Brooklyn startup Cherry, which is dedicated to automating B2B payment processing for medium and small companies, raised a $4 million seed round. The deal was led by NFX. More here.

Notifi, a Web3 communication infrastructure platform, has raised $10 million in an oversubscribed seed funding round. The deal was co-led by Hashed and Race Capital, who are both previous backers. Struck Capital, HRT Capital, Wintermute, and Superscrypt also participated. More here.

Los Angeles telehealth startup Options MD raised $2.4 million in pre-seed funding. The deal was led by Bread & Butter Ventures, with participation from M13, Bright Ventures, Collab Capital, MedMountain Ventures, and Techstars. With this addition, the company has now raised $3.9 million in total. More here.

The Cambridge, Ma.-based Secure AI Labs (aka SAIL), which offers a next-generation clinical data registry for patient advocacy groups, raised a $4.7 million seed round. Asset Management Ventures led the deal, with participation from Mozilla Ventures, Future Labs, and York IE. More here.

Egyptian startup Blnk, a fintech that provides instant consumer credit, raised $12.5 million in pre-seed and seed equity rounds. Sawari Ventures and Abu Dhabi’s Emirates International Investment Company co-led the deal. More here.

The AI-powered note-taking app Mem, which is based in Los Altos Hills, Ca., raised a $23.5 million round. OpenAI Startup Fund led the deal, which values Mem at a $110 million post-money valuation. This brings the total amount the company has raised to $29 million. More here.

The new freelancer-focused online bank Ping, which is based in Miami, raised $15 million in seed funding. Y Combinator, Race Capital, BlockTower, Danhua Capital, Signum Capital, and Goat Capital all invested. More here.

The New York-based digital platform for financial advisors Savvy Wealth raised an $11 million Series A-1 round. The House Fund led the deal, with participation from Thrive Capital, Index Ventures, and Brewer Lane Ventures. More here.

China-focused news and data company The Wire Digital raised a $14 million round. The deal was led by Sequoia Capital. More here.

Clean-tech startup Airly, which is based in London, raised a $5.5 million Series A round. Pi Labs led the deal, with participation from AENU, Untitled, Semapa Next, TO Ventures, and Richard Branson’s family office. This brings the total the company has raised to $11.9 million. More here.

Worcester, MA-based startup Embue, which provides a building intelligence, monitoring, automation and control solution for multifamily apartment building portfolios, raised a $2.3 million seed round. Shadow Ventures led the deal, with participation from Avesta Fund and Leder Investments. In total, the company has raised $2.3 million. More here.

Santa Clara, CA-based Hwy Haul, an AI platform that connects produce shippers with truckers, raised a $10 million round. Eileses Capital led the deal, with True Blue Partners, BluePointe Ventures, and FDC Partners chipping in. This additional capital brings the total amount the company has raised to $31.8 million. More here.

Kalder, which is based in San Francisco, has raised a $3 million pre-seed round to help launch its blockchain-powered marketing tool concept. Indigo Fund, 8VC, 500 VC, Human Capital, and Soma Capital all invested. More here.

Biometric identity company Keyo, which is based in New York, has raised $7 million in funding. Investors included Netflix cofounder Marc Randolph. More here.

Singapore startup Near, which provides a data intelligence software-as-a-service platform, raised a $100 million round. Blue Torch Capital led the deal, bringing the total the company has raised to $234 million. More here.

The Mountain View, Ca.-based startup Coefficient, which has created a Google sheets add-on that integrates with CRMs, SQL databases, and other SaaS tools, raised an $18 million Series A round. The deal was led by Battery Ventures, with participation from Foundation Capital and S28 Capital. This brings the total the company has raised to $24.7 million. More here.

The Cupertino, Ca.-based fintech startup Tellus has raised $16 million in seed funding. The deal was led by Andreessen Horowitz with participation from All-Stars Investments, Alumni Ventures, Decent Capital, Vectr Ventures, West Arrow, and Westwood Ventures. More here.

London startup Anything World, which creates interactive 3D experiences for games and other media using machine learning, raised a $7.5 million round. Acrew Capital, Alumni Ventures, and Warner Music Group led the deal, with participation from NGC Ventures, Supernode Ventures, GameTech Ventures, and GFR Fund. This brings the total the company has raised to $9.7 million. More here.

Boston-based DevSecOps platform startup CloudTruth raised a $2.4 million round. UBMB led the deal, with existing investors Glasswing Ventures, York IE, and Stage 1 Ventures pitching in, as well. In total, the company has now raised $7.7 million. More here.

Brooklyn startup Directus, which has created an open-source data management platform for the enterprise, raised a $7 million Series A round. True Ventures led the deal, with participation from Handshake Ventures. This brings the total capital the company has raised to $8 million. More here.

Seattle startup Electric Era, which is working to install a network of fast-charging EV stations near convenience stores, raised a $4 million round. The deal was led by Blackhorn Ventures, Proeza Ventures, Liquid 2 Ventures, and Remus Capital (who invested previously). This brings the total the company has raised to $8 million. More here.

The Venice, Ca.-based startup Recess, an experiential marketing platform connecting brands with events and venues, raised a $5 million Series A round. The deal was co-led by Data Point Capital and Spring Mountain Capital, bringing the total the company has raised to $11.4 million. More here.

Minneapolis startup MySimplePetLab, which sells home testing kits for dogs and cats, raised a $5 million Series A round. Mars Companion Fund led the deal, bringing the total the company has raised to $6.7 million. More here.

The London-based intelligent physics platform TOffeeAM raised a $5.7 million Series A round. The deal was co-led by Presidio Ventures Europe and East Innovate, with participation from IQ Capital, Exor Seed, Type One Ventures, and Excellis. This brings the total capital the company has raised to $7 million. More here.

San Francisco startup WellTheory, which aims to support individuals with debilitating autoimmune disorders, raised a $7.2 million seed round. The deal was led by Accel with participation from Lux Capital, Box Group, and Coalition Operators. In total, the company has now raised $7.2 million. More here.

👏🏻 NEW FUNDS: Applauding the latest funds investing in startups!

Quona Capital, an emerging markets fintech VC, has closed its third fund. This $332 million fund brings the firm's total capital to over $745 million. More here.

Sweden’s EQT Ventures has closed its latest fund. The addition of this 1 billion euro fund brings the total capital the company has raised to 2.3 billion euros. More here.

M12, Microsoft's venture arm, has launched a $10 million fund with GitHub. Together, they hope to invest in up-and-coming open-source entrepreneurs. More here.

Remember to reach out to advisors that can help you build your team, business, or fund. Learn all about how to source and leverage advisors and customize these templates to start reaching out today!

AFTER HOURS:

🎉 Celebrating - Women founders! More specifically, the 25 chosen for the AWS Impact Accelerator for Women Founders. Join me in celebrating these founders by checking out these startups and letting others know about them.

If you’re an investor, we’d be honored to have you join us for ‘Investor Day’, the culminating event for this cohort of women, taking place on December 8th at the AWS Loft in San Francisco. For more information and to register, message me.

And for a double-dose of celebrating women and equity, a STANDING OVATION to California, Michigan, and Vermont for voting to enshrine abortion rights into their state constitutions.

😳 Watching - I just watched this brilliant film, A Love Song, on my flight to London from the States which was the perfect way to watch it even though I wept next to strangers enjoying their romcoms. 🤪 I felt very connected to the female lead, played by the prolific yet hugely underrated Dale Dickey. She reminded me of myself and one of my best friends from law school in Oregon. The male lead (Wes Studi) also reminded me of someone I am close to. There is something about this film that says so much about the stages of life and the implications of life choices. When I travel alone for pleasure (which is often), I am seeking and experiencing so many things but mainly reconnection to myself through solitude. This film helps amplify that theme — with so much intimacy in the aloneness and the quiet.

🎵 Listening - to the incredible, 95-year-old, Latin Grammy nominee, Angela Alvarez’ music.

Growing up in Cuba, Angela Alvarez wanted to be a singer. After coming to the United States as a young woman, she found herself cleaning a bank in Colorado to make a living.

Her music was only enjoyed by her family and friends, until eight years ago, when her composer grandson, Carlos José Alvarez, decided to record her songs.

She’s now nominated for a Latin Grammy for best new artist. Hear her music here.

INVESTORS: Do you want access to Angel Club deal flow? Investors are invited to complete this form so that we can match targeted opportunities to your investment thesis.

FOUNDERS: Do you want to pitch to investors in Angel Club? Fill out this form so that we can learn more about your business, share relevant opportunities, and make introductions.

📢 Have something you want to share in an upcoming edition? Message me here or email info@angelgambino.com.

Make it a great week!

With grit, grace, and gratitude,

Angel