How Women Executives & Managers Can Be Known As Greater Leaders Through Personal Branding

4-Steps for women executives and managers to level up their personal brand and build a better executive presence

Women are typically stereotyped as gentle and emotional, while men as decisive and aggressive. This sort of “genderising” is so embedded into people’s daily thought processes that it transcribes into underestimating and undermining women.

According to the 2021 Fortune 500 list, only 8.1% of them are female CEOs. Even though the number of female CEOs (41 out of 500) reached an all-time high, it is clear that men still make up the majority of the role. But isn’t it time to change the game?

Ladies, it’s time to take charge! Here is how:

The way you present yourself will affect the impression and perception people have on you. Therefore, being able to portray your personality in an authentic and genuine way is most important in personal branding.

Where do you begin with building your personal brand? It’s always easier said than done, but here are four key steps to start with:

First, find a stand-out point for yourself.

What makes you special? Why should people pay attention to you? What superior value do you offer? Personal branding is all about self-differentiation. There are so many talents out there, but knowing how to leave a good impression and to make people remember you is definitely a skill. You can start with your vision and passion: what motivates you for your work? What kind of impact are you looking to bring to the industry? Begin with these questions in mind and sculpt your personal brand around them.

Second, know how to tell your story.

Storytelling is one of the most powerful ways to get someone’s attention and buildlgenuine connection. It is very powerful. Learn how to package your needs to be easily digested by your prospects, make sure you communicate your personal brand in a relevant form. Try to share examples, anecdotes and any trends in the industry that you see. Incorporate visuals, including photos and videos, to further enforce the impact your message has on your audience. A picture is worth a thousand words, right?

Third, raise your visibility by building your online presence.

We live in a digital world. The Internet is a huge channel for you to leverage to sculpt other’s impression on you. Your boss, your clients, your colleagues and your audience will “Google” you, and your potential clients, your future employers and investors will try to do their 'due diligence work' on you by searching on various social media platforms. Be aware of what you write and post online. Also, be cautious about what others share about you on their platforms. These activities will be translated into digital footprints in your community, which will, in turn, affect your personal brand.

Last but not least, dress for success, show your best self with a defined image.

Your image is like a book cover. It is the very first layer that is seen by your audience. Know how to pick the outfits, hairstyle, accessories that flatter your body type and skin tone is crucial. Image styling matters in building a great first impression with your target audience. One doesn't need to be a 'model' to look good. It is about being true to yourself and wisely using color and styling techniques to showcase your best self. It helps boost your confidence and elevate your executive presence. Reach out to a personal branding and image consultant for help if you feel lost.

In summary, personal branding is a strategic tool that can help you stand out from the crowd and rise to the next level. Be true to who you are and believe in yourself. Take charge of your brand now!

About the Author:

Tracy Ho is an award-winning personal branding & image consultant and an executive presence coach.  She is the founder and director of Frame & Fame Personal Branding, a leading personal brand consulting and executive coaching firm in Asia dedicated to supporting senior executives, managers, and business owners to fast track their career success.  Tracy is also a certified International Business Etiquette and Multicultural Communication Specialist, Gallup CliftonStrengths coach, DiSC trainer and visual facilitator.  She specializes in coaching and consulting clients to assert their presence in a global workplace, communicate their messages in a confident, convincing and compelling way, so they can build a great reputation and rise to the next level. Tracy is a co-author of an Amazon best-selling book, “#MyVoice”. Her passion, talents and professionalism have made her a thought leader in personal branding, executive presence and multicultural communication. Tracy has been recognized as ‘Top 50 Influencers’ in 2020 and 2021 by Hong Kong Living.

If you are interested to know how we can support you to build a stronger personal brand and exert more confidence in front of your audience, feel free to contact us at info@frameandfame.com. You can also visit our website: www.frameandfame.com.

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