How to write to people you don't know (but want to)on LinkedIn.

Probably like you, every week I receive LinkedIn requests from people I don’t know without a customized note. I assume that the people who do this haven’t read the toughest rule in the LinkedIn User agreement.  The one that says you won’t "invite people you do not know to join your network."

Since people use LinkedIn to expand their network with people they don't know, that is tough to follow.

I accept most connection requests and then send out this message:

Hi. Thanks for connecting. I see we both know X, how did you two meet?

Did you connect with me because you are growing your network, or were you looking to get some career coaching?

Then I wait a few days. If I don’t hear back from them I remove them from my network.

When you request a connection on LinkedIn without personalizing the message you lose out on the chance to make a good first impression, or even get accepted. 

But what do I say?

Before I ask to connect with someone, I follow them for a few weeks. That way I get a chance to know them and have something personal to say to them. Then I customize my connection request.

There are plenty of scripts you can use (google it) , but rather than use a script, identify these things:

1. How you know them (did they take a class with you, co-worker, in same group, referred to you, someone you admire)
2. Why you want to connect (building your network, following for inspiration, link to someone else)
3. Call to action. (do you just want to connect, do you want to meet them, do you want them to share advice with you)

Script Sample

We met at the LinkedIn event on Wednesday, we were both late and sat at the back together. I am looking to expand my network in government, and you seem like a person I’d like to know better. Coffee soon?

Or

 I saw the sweet article you wrote about bears in armchairs and found it really refreshing. I would love to have you in my LinkedIn network. Also, I’m looking for additional resources for my research into bear behavior, what’s your favorite source?

Or

 I was hanging out with our common contact, Grace last week. She said that your company is looking to hire a media technician and you would be a good person to connect with. Do you have 30 minutes this week for a quick coffee, I’d appreciate your insight. Thank you.

Change the language depending on what is right for your brand and the person you are interacting with. A handful of sentences can help support a strong beginning to your LinkedIn network.

Happy Customized Networking!

About Me (Kerri Twigg)

I have helped people gain confidence in themselves through their stories for over 15 years. I am a career coach who has worked with clients ranging from accountants to robotic engineers. Most clients express how supported they feel in making informed decisions about their career. I am serious about it, but also know that landing an ideal job includes a little magic, combined with great resumes and strategy. 

You can contact me at kerri@career-stories.com.

My website is www.career-stories.com