How To Write SEO Friendly Content

Do you want to write SEO friendly content?

Well, this is an art which could take your blog or your writing career to the next level.

Anyone can write an article, but it takes special kind of practice to write SEO optimized articles.

In this article, I will share some tips for writing SEO-optimized articles that will rank better in search engines.

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Step 1- Start with research

If you really want to make a difference for yourself or for your clients, without research, you are simply shooting in the dark.

In this stage, you want to determine a few things:

• Keyword to target
• Length of the article
• Type of the article
• Analyze existing articles for outline
• People also ask questions

Tools like SEMrush and ahrefs will help you to do better research your topic and help in proper optimization of Keyword. This will help you to understand what is the right keyword you should be targeting.

Step 2- Type of content: Keyword Search Intent

Also, put your target keyword in the Google search to see what kind of articles are currently ranking. This is part of the research and will help you understand what kind of article Google think is better for such queries.

Step 3- Scout People also ask

Search for your target keyword in Google search and it will show a section called “people also ask”.

Pick the questions that make sense with your article intent and answer them in your article. But, don’t stop here, as when you click on one of the questions, Google will add more questions after that.

This is one smart way to ensure your SEO optimized content answers queries that people are looking for.

1. Post Title and Meta Title

First, you need to understand the difference between post title and meta title.

• Post title: How your reader sees the title of the post on your website.
• Post meta title: How search engines show your post in search results.

If you have not specified a meta title in your SEO settings, your post title will be treated as the meta title.

• It is important to have your keywords in the meta title.

2. Post Meta Description

Every WordPress SEO plugin allows you to add meta descriptions to a post. These descriptions play a major role in search engine ranking.

Think of a meta description as a sales copy for your blog post:

• In 156 characters, you need to add your keywords and create a description that is seductive enough for users to click on it.

If you have not added meta descriptions in the past, you should start doing it immediately. Make sure to add your main keyword in meta description and make it intent driven.

3. Image Alt Attribute

Google can’t read images. 

• Text is how Google recognizes an image.

To ensure that search engines can understand what an image is about, you must be sure to use proper image names.

Many people make the mistake of uploading images with names like image001.jpg.

• This is a huge mistake!

When naming an image, keep the name relevant to the image itself.

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