How Are You Building Your Personal Brand?

I firmly believe that as a network marketer, it's in your best interest to build the brand of "YOU Inc."

Yes, you should be building your own personal brand.

Today is Part 2 of a post I did yesterday written by my, sometimes controversial friend, Ferny Ceballos.

So we're starting off what Ferny says with a bang...

A lot of people don’t know how to build online (without being annoying!)

Many distributors take the same awkward, repulsive recruiting strategies they’ve been taught to do offline, and make the problems worse online – and still produce zero results! In the end, this ends up ruining their reputation.

They’re just doing social media recruiting all wrong.

They come off salesy and pushy, and before too long, people block them on social media.

Okay, so think about that for a second: what are they doing?

Well, they’re building their brand, just not in a good way.

Their brand is being defined as a “spammer.”

They are now that guy that people need to unfriend or block on social media.

That, at the end of the day in the context of business, is building a brand.

Thus my original point…

You can build a negative brand or a positive brand

It simply depends on how you conduct yourself. If you approach building your business in a selfish and aggressive way, then your brand will be damaged and you’ll still get poor results, which is important because…

The results you produce in your business also affect your credibility.

And as you build your business and create more results, those results become a part of your brand, as now you’re associated with success.

Conversely, if you constantly creep people out and fail to create results, then that will be your brand and how you’re known to people – “the failure who keeps annoying us with his pyramid thing”.

This is especially true if you’re building online and interacting with other network marketers, as you will become known as that guy or that girl, who does network marketing all wrong and doesn’t know what they are doing.

On the flipside, 3-4 years into my network marketing career, I had personally recruited THREE 7-figure earners into my downline, because my BRAND as “Ferny Ceballos”, represented “online building”,”traffic”, “trust”, “results” and just being “a good guy”.

That was attractive to them at a time when they were looking for a new Network Marketing company.

No doubt I’ve made mistakes, but my overall body of work, made me attractive to them as a sponsor and they approached me!

Now before I give you the complete formula for the “magic branding pixie dust” which helped me recruit these three 7-figure titans, here’s what a brand isn’t…

Your brand is NOT a bunch of pretty pictures!

…or motivational quotes, or any of that stuff. Your brand is all about the results you’re producing, the actions you’re taking, and the people you are affecting.

So even if you’re doing Facebook Lives, if you’re doing them wrong, then they’re a big waste of time and won’t do anything to serve your brand.

So you’ve got to be strategic with your message.

Returning to the terrible advice many distributors are being given…

“Build your business, not your brand.”

I think this advice is actually trying to get people to do this (equally terrible)…

Build your company’s brand, not your personal brand.

But here’s the thing:

Promoting your brand and your following VS the company’s products and the company’s opportunity, should not be in conflict.

In fact, by now you may have heard the VERY GOOD advice from leaders that GET IT…

You should NOT lead with your company’s products and your company’s name on social media.

*********

But if you want to know what you should lead with...

And how to do it...

You can get all the details in Ferny's book.

His book was one of the best investments I've ever made.

I had absolutely no idea a book could so dramatically change my business and my life.

I've literally gone from zero to multiple five figures a month in just a year...

Thanks to Ferny and his book.

You can grab your copy here.

Celebrating Your Success!

Gloria (& Ferny)