How your brand can create UGC Gen Z will actually watch

UGC 🤝 Virality

Surprise, surprise—the influencer generation is highly influenced. For Gen Z, a steady stream of UGC content often sets off a social domino effect: as more people buy and review products, these products suddenly find themselves at the center of a trend. This kind of virality occurs as products are passed around the internet for consumers to discuss and dissect. Brands that join the conversation can transform this virality into a loyal fanbase, where users regularly create content around the daily usage of the product.

How Brands Can Elevate Their UGC

• Engage: Don’t just post and ghost. Interact! Ask followers for their stories, reviews, and photos. Make them feel heard and valued.
• Find a Native Speaker: Use automation tools to discover content creators who resonate with the brand. This way, there’s no need to worry too much about fluency in Gen Z’s language—the influencers they partner with have that covered.
• Incentivize: Host contests, offer rewards, and give people a reason to post. Sometimes, simply opening the floor to feedback is enough.
• Be Ready for Tough Love: Create a safe space for customers to share their experiences with the product—the good and the bad. Gen Z doesn’t coddle brands, but they appreciate those that are open to accountability.
• Curate: Curate and showcase the UGC circulating within the community. Be proud of the feedback—and willing to take notes.

When it comes to product marketing, Gen Z has some serious trust issues; they’ve officially gone no-contact with traditional ads. But that doesn’t mean they can’t be reached. In an increasingly social media-driven culture, UGC represents a crucial shift in how brands connect with their audience. For Gen Z, UGC is going to be the primary way in—authenticity, trust, and community take precedence over polish.