HubSpot CRM

Read the original article.

What is the HubSpot Complete CRM Platform: Do you really need it?

Ok yup, so we may be stating the obvious here as to what HubSpot is, but it may interest you to know that HubSpot did not start off as a complete CRM platform. It actually started many moons ago, with just one Hub and that was their marketing hub.

As it stands today, The HubSpot complete CRM platform is far from its humble beginnings, but at Whitehat SEO we feel it is important to see where you have come from to know where you are going. So before getting into the nitty-gritty a quick history lesson, and one that won’t put you to sleep!

So for a long time, HubSpot’s positioning was that of a sales tool, then a growth platform which was extremely useful but became increasingly hard to specify and explain. But now, like the magnificent process of metamorphosis, HubSpot has emerged as a beautiful butterfly and now provide a complete CRM platform like no other, and is deemed a business tool to enable companies to scale, integrate, adapt and flourish with ease.

HubSpot Complete CRM System is truly designed with the business and its users in mind. Whether you are just starting and need a way to accumulate data and see the direction or an established company that need to bring all their data, reporting, content, messaging and automation together in one central hub. The HubSpot CRM platform has everything you need to build strong foundations, deliver seamless operations across teams, whilst creating valuable, effective and focused user experiences for your customers and prospects.

 What can HubSpot do for you?

Well let’s see…what can’t HubSpot do for you, would probably be an easier question! At Whitehat SEO, we talk about HubSpot all the time with our clients, but realise that we rarely dive into the detail of what the complete HubSpot CRM system is and what it can truly offer. 

We talk a lot about ‘inbound marketing’ and ‘growth’ but the importance of this is supported by the HubSpot CRM Platform. Using the inbound methodology, HubSpot creates systems, tools and integrations that assist you in building meaningful relationships with your prospects and customers, whilst continuing to provide the best user and content experience possible. 

With all that HubSpot has to offer it gives you the freedom to concentrate on the important parts of your business, team and audiences; making sure you are getting it right every time, and THIS is why you really need HubSpot.

HubSpot provides a complete Customer Relationship Management (CRM) system that enables your business to grow with tailored integrations and tools. From building powerful websites to increasing leads or even helping to accelerate sales, HubSpot offers standalone Hubs to achieve all of these goals.

The complete HubSpot CRM Platform is made up of four Hubs for marketing, sales, service and content. These hubs can be accessed separately each including CRM platform benefits, but also work harmoniously to provide even greater results when amalgamated and create the #1 Complete CRM Platform.

COMPLETE HUBSPOT CRM PLATFORM

Noun:A CRM platform promises a single source of truth that empowers your front office teams to deepen their relationships with customers and provide a best-in-class experience

There are other CRM’s, so why choose HubSpot?

Yes, there are other CRM systems out there, so why HubSpot I hear you say! Well, many legacy platforms can be quite expensive, heavily sales orientated and store data that is not utilised efficiently. Also, many other CRM systems use tools and integrations from various tech companies and attach their name to it, from what seems to be a single-source platform. With this, it brings complications when accessing data across teams for seamless operation.

“How we build is why we win”

HubSpot really is built differently, I know you may be thinking, “yeah, yeah heard that before”, but Whitehat SEO will not put its stamp of approval or promote anything that we have not personally tried or tested with favourable results. To take this one further not only do we recommend HubSpot as the #1 CRM Platform we actually use it ourselves!

HubSpot is built with the customer experience in mind, whilst other CRM systems are patched together through acquisition. What we really love about the HubSpot CRM platform is the ease of use and continual support and superb results we attain by using it. We also like HubSpot because they resonate with what Whitehat SEO believe and that is, what is good for you and your business is good for your customer. 

With award-winning support, HubSpot encourage you to learn whilst growing, they have a vast and thriving community and provide many educative courses and tutorials available to help you on your journey. So not only do they nurture you to nurture your customers, they provide excellent packages and implements to ensure you and your team are delivering to the best of their abilities.

‘In 2020 you no longer have to choose between powerful and easy to use’

At the heart of HubSpot’s delivery, above all, is its concentration on customer satisfaction. They make this clear in the services they provide, but also, the important emphasis is put upon providing a system that is both powerful and easy to use. 

HubSpot prides itself on providing everything in one place for ease of use and displays transparency, flexibility and a streamlined process that is adapted to individual clients in order to pass the benefits on to their own customers. HubSpot Growth Suite allows clients complete control, with easy yet powerful customisation and implementation. 

Why you shouldn’t compromise

As one of their platinum-level partners, Whitehat SEO is forever promoting HubSpot’s various components and attributes. In the first instance, we explain in detail the features of any relevant Hub a client may need to attain their desired outcome, yet as client bases grow, HubSpot evolves to maintain demand. This is why we decided it was high time to unbox the wonders of HubSpot’s Complete CRM Platform and share them with you all.

We want to show you how the renowned inbound methodology and HubSpot’s individual Hubs combine, to produce an incredible interactive one-stop CRM platform that can aid businesses and teams in reaching their goals and objectives!

‘A single interface for marketing, sales, service and the rest of the business to operate’

HubSpot Complete CRM platform includes tools, features and integrations across all hubs that are built from one unified foundation. This enables companies to formulate apps and extensions that are easily adapted and integrated throughout the entire product line, due to HubSpot’s core foundation technology. This makes EVERYONES life much easier because everything just works!

HubSpot complete CRM platform considers all essential components that are needed for all business departments to succeed individually yet collectively, yielding the best results for both business and customer.

There is a plethora of extra education, tools and support that can be had by enrolling for HubSpot services. Though it may all seem a bit daunting at first, whether it be due to budget, time constraints or information overload that’s your worry, HubSpot has got you covered.

As stated, there are many other CRM systems but none are as exhaustive of tools, integrations, templates, education, training, customisation and customer focus as HubSpot. This is why they believe you shouldn’t have to compromise on quality, quantity or adaptivity for your business needs and that the HubSpot Complete CRM platform is what you need.

There is something for everyone

At first, clients can be hesitant in integrating HubSpot into their business but once implemented they don’t know what they ever did without it! Of course, HubSpot is fully aware of this and have a tiered membership subscription, to suit your business needs.

To take it further; making sure it is a win-win situation for all, HubSpot offer a fantastic range of tools absolutely free. This way, in your own time you can get to grips with the platform, use the tools, forms, landing pages plus much more. Alongside this, a tracking system is in place for you to test the effectiveness of those tools and see results.

MEMBERSHIP TIERS

We will look at each Hub that makes up the HubSpot Complete CRM Platform in more detail in the subsequent chapters, but here is an overview of some of the tools offered in the tiered HubSpot subscriptions.

Having everything at your fingertips, the HubSpot Customer Relationship Management offers a centralised, inclusive and interactive system that can be easily implemented throughout your business. Thus allowing your whole team to easily see and identify areas of success, tasks & activities assigned, and view deals and also prospects. Most importantly, being a powerful source, it allows you to bring together and organise all of your customer data in one place.

With inbound methodology at the forefront, we need strong means to support this; HubSpot Marketing Hub is that exact powerful tool. Take the hassle out of your marketing creations using the Marketing Hub to sync all leads between networks for easier and efficient Ad delivery, convert visitors to leads through customised call-to-actions and capture leads through branded landing pages., Plus, you’re able to send contacts and audiences personalised emails which can be segmented, tracked and nurtured through Account-Based Management campaigns (ABM). To top it off, there are hundreds of HubSpot integrations that can be easily added if and when your company needs them.

Supply your prospects with exactly what they need at every step of their journey. Through the notifications, tool be alerted to actions they have taken, create personalised sales templates and helpful sales content that can be shared across your team, plus easily track contacts, deals, and tasks. Save time by channelling your energies to those who are likelier to buy, using the predicted lead scoring feature and then once converted can be followed up with a quote created right inside the HubSpot platform.

Have your contacts contextual data at your fingertips as you converse with them over conversation and live chat with a ticketing service to organise and prioritise communication needed to solve your customer queries or issues. Giving customers empowerment through education is a wonderful thing and you can refer them to the knowledge base to guide them to helpful articles, videos and documents. Makes sure what your doing is right by deploying surveys with a feedback tool.

Whether you use the generous free tools or subscribe to the starter, professional or enterprise membership, I’m sure you can agree that there are a lot of nifty tools that can be used to help your business profoundly grow. Using the HubSpot growth system gives you have the ability to improve and serve the needs of your customers first. It has everything you need to be found, provide optimised content, and attract customers, convert leads and close deals seamlessly across your team.

Which Hub should I choose and what membership tier do I start with?

In the next few chapters, we will go over each HubSpot Hub in detail so that you can determine which Hub (or combination of Hubs), is right for you and your company. Once that is established you will then be better informed as to what membership tier will be most beneficial to you.

As an overview, this is what can be gained through the relevant components within the HubSpot Complete CRM platform and relative single Hubs. You can see that there are many benefits for all with the implementation of #1 CRM Platform.

Without further ado, let’s dive right into the next chapters to explore the possibilities. Feel free to pick a chapter you are interested in, but when you have the time we urge you to have a thorough read of all Hub sector pages. You may well be pleasantly surprised at the extent of what is provided and the openings this can have for expansion in all areas of your business.

Continue reading here..