The Hurdles Of Personal Branding!

One thing that you may not like about personal branding is the feeling of self-promotion or having to constantly market yourself. You may find it uncomfortable to promote your achievements and skills to others, or you may feel like they are bragging or being inauthentic.

Additionally, creating a personal brand can also require a significant amount of time and effort, which can be daunting. It may also feel like a continuous process, as you may need to regularly update your online profiles, network with others, and create content to maintain your personal brand.

5 tips to overcome personal branding fears!

There are several ways how you can overcome your fear and the hurdles of personal branding:

1. Focus on providing value: Instead of focusing on promoting yourself, you can focus on providing value to your audience. This could mean sharing helpful information, offering advice, or providing insights into your industry or area of expertise. By focusing on providing value, you can build trust with your audience and establish yourself as a credible authority in your field.
2. Be authentic: Authenticity is key when it comes to personal branding. You should be true to yourself and your values when creating your brands. By being authentic, you can create a genuine connection with your audience and build a loyal following.
3. Start small: Creating a personal brand can be a daunting task, but you can start small and build your brand over time. This could mean creating a simple website or social media profile, and gradually building your own brand through consistent content creation and networking. And don't be shy about promoting your work. If you don't promote, who else will?
4. Get feedback: It can be helpful to get feedback from others when developing a personal brand. This could mean asking for input from colleagues, mentors, or friends. Feedback can help you to identify areas for improvement and ensure that your brand is resonating with your target audience.
5. Embrace the process: Building a personal brand is an ongoing process, and you really should embrace the journey. By focusing on continuous improvement and learning, you can build a strong and authentic personal brand that reflects your values and expertise.

In conclusion, you can overcome the hurdles of personal branding by providing value, being authentic, starting small, seeking feedback, and embracing the process of continuous improvement and learning.

About the author:

Björn Radde is Vice President Digital Experience at T-Systems International - one of the world's leading vendor-independent providers of digital services. Before he joints T-Systems he was Director Digital Experience at Sabre and Vice President Digital Marketing at Trust International. In this role, he was worldwide responsible for all digital marketing products of the company. Previously, Björn was Director of Digital Marketing & E-Commerce at Okanda, an internet startup in the meeting's business, and Head of E-Commerce at the Steigenberger Hotel Group. After studying economics with a focus on online marketing and e-commerce, he initially worked at T-Online International AG and later at Deutsche Telekom AG within the Products & Innovation business unit.