"I spent a ton of money the last few years on marketing and got nothing out of it. I don't know whether or not I should try again or not."

Question from a subscriber: "I spent a ton of money the last few years on marketing and got nothing out of it. I don't know whether or not I should try again or just throw in the towel."

What I am about to say is going to make you think I am psycho.

But, if you do this, you will solve the problem.

Take these actions TODAY:

• Make a spreadsheet with five columns, the first three being what you did, what it cost, and who the companies (vendors) involved were.
• Make one column for why you think it failed.
• Make one column for why the vendor thinks it failed.
• Contact each company you worked with and say this. "I spent $13k last year on dinner seminars with your firm. I got no results, and I would like to please kindly speak with someone from the product team so that I can pinpoint exactly why it didn't work. I am not seeking a refund, simply seeking knowledge."

There are a variety of reasons why marketing fails. Usually it is one of the following:

• Not even attention/visibility
• Wrong message/trying to solve wrong problem
• Not clear enough about problem/benefits
• Solution is not viewed as effective
• Caused people to feel the wrong way

If you take a scientific, data-oriented approach, you are less likely to repeat the mistakes you make.

Yeah?

Yaaaaah.

BOOM - there you go, today's marketing tip for ya!

-Sara G

If you are finding this newsletter valuable, please feel free to support its production by making a $20 contribution via this PayPal link or via Zelle to sara@saragrillo.com.

If you are frustrated or just maybe curious about how to make your marketing more effective, set up a time to talk.

-Sara G

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Disclaimers

All characters in this article are fictional in nature. Any similarity to individuals, living or dead, is entirely coincidental.

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