I Tried Every "Revolutionary" Agency Tech Tool... (Here's What Happened)
👾 Leveling Up 👾
Welcome to Leveling Up. Today’s newsletter is a 3-minute read.
Here are some things we’re going to cover:
Thanks,
Eric Siu :)
Don’t Miss My Next Webinar
On the 9th of July at 11am (ET) or 4pm (BST), I’ve got a new webinar coming up.
This webinar will cover how my agency, Single Grain, drove over 1 million new website visitors at a +59% higher conversion rate in 90 days.
You will learn:
I urge all business owners to join – you can sign up here (link).
See you there.
Links You Might Like
Here are some of the best links I’ve found since our last email.
9-item checklist for high-converting emails (link)
📈 SEO
Why e-commerce & UGC thrive in SEO (link)
🏢 Business
Hiring tips from Jeff Bezos (link)
📊 Marketing
Why intentionally tanking traffic might create more leads (link)
🤖 AI
15 websites to boost your business (link)
Recommended by LinkedIn
Deep Dive: Technology In Service Businesses
Many service businesses claim to have game-changing technology.
For example, holding companies like Publicis Groupe ($26B market cap) claim to have an AI product plus they're investing $326M into AI over the next few years.
But have you heard of any service-based business doing tech well? I haven't.
When I think about Accenture, Deloitte, McKinsey, etc., they're known for providing services.
Tech companies like Meta and Salesforce are focused on the tech first.
When I hear of smaller agencies claiming that they've built a 'game-changing AI platform', I snicker.
Because they're spreading their focus while building a below-average product. Trust me, I've done this before.
If you're a services business, focus on the service first. If you're a product business, focus on the product first.
But never conflate the two. It doesn't work 99% of the time.
Join AOA today
Looking to scale your agency?
The Agency Owner's Association (AOA) is our paid community designed for expert agency owners.
It’s $199/month, and you’ll receive:
Interested?
We have some free slots (link).
How I Can Help You
If you enjoy this newsletter and would like to collaborate with me, there are a few options available:
Interested in working at Single Grain? We have some new open roles: