AN ILLUSION OF PROGRESS
Dr. Martina Olbert
The Meaning Expert™ recognized by Forbes | Founder & CEO Meaning.Global | Visionary Business Thinker | Global Speaker | Brand Expert | Strategist | Board Advisor | Author of Reimagining Consumerism As A Force For Good
A lot of people are aspiring to do things, but are they creating real value?
A part of the problem is that people aren't *really* doing what they say they're doing.
They want to be *seen* as doing what they say they're doing.
And that is a MAJOR difference.
The game isn't about value creation; it is about appearances.
The appearance has become the value which is how the real value has disappeared.
And so we are constantly creating a false sense of progress.
By using the right words to label things that we want to do, but in reality, are not doing.
It's all become one big language exercise. Words. Words. Words.
But identity without action is just a lie.
An illusion of progress is where real progress goes to die.
Because they look the same.
And what's worse, in all the complexity we live in, we can't distinguish between them anymore.
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All we can hope for is alignment.
Align your language with your actions and the value becomes REAL.
Then you can actually claim you do what you say you do.
Because you will. Then, it will be true.
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To read more about how to make the value real, download my newest whitepaper on Reimagining Consumerism As A Force For Good.
#valuecreation #reputation #identity #language #people #gigeconomy #socialchange #businessasaforceforgood
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About the author
Dr. Martina Olbert is a global holistic thinker, humanist, futurist, brand advisor, social scientist, and consumer psychologist on a mission to redefine the role of meaning in business. She is the Founder and CEO of Meaning.Global, a global strategy + human foresight consultancy where she teaches brand and business leaders how to read the early signals of change, what they mean, and how they impact where their brand and business value shifts next to create new meaning and relevance for their customers. In her work, she focuses on how the shifts in society redefine the perception of meaning in our culture today. She is most interested in the expansion of consciousness, cognition, social progress, and cultural change.
Email: hello@meaning.global | Website: www.meaning.global | Twitter: @MartinaOlb
Unfiltered conversations, full-fat strategies, unpasteurized ideas for making brands bigger
3yThat's social media for you I guess.
Speaker, Author, Researcher and Forbes.com Senior Contributor on Luxury, Retail and Affluent Consumers
3yProfound insight, as expected Dr. Martina Olbert It seems in this day and age of social media and people's search for 15 minutes (or seconds) of fame that appearance beats reality.
Brand & Product Marketing
3yBeautifully written! You're very right, it has mostly become all about words words words, rather than action!