Impact | Series 1
The Marketing Society
The Marketing Society is a leading global community of progressive marketers.
We're thrilled to introduce our new Impact series for 2024, where we'll delve into our Conference theme of the year, 'IMPACT,' and get you geared up for the big day across our hubs!
The word impact encapsulates the very essence of what being a marketer is all about.
Whether it’s impact on organisations, on society, resolving negative impacts or leading with personal impact; the influence and impact of a marketer is felt in every function of our businesses in the way we create value for not just our brands and our people but for society around us.
Join us as we explore the ways our actions can create a lasting positive influence, and discover how you can amplify your impact in your community and beyond.
Milena Spranger, The Editor
IMPACT in the world of Marketing
In the ever-changing world of marketing, where buzzwords range from AI to representation, innovation to creativity, and the relentless pursuit of data, one undeniable truth emerges: every marketing effort ultimately makes an impact.
We've gathered some content to spark your thoughts on the word IMPACT and what it may mean to you.
35 Companies With Powerful Social Impact Initiatives
Discover 35 companies leading impactful social initiatives, from sustainability to diversity and inclusion, shaping the future of corporate responsibility - By RippleMatch - Read (20min)
Uncomfortable Conversations - Can tokenism lead to representation?
Our Uncomfortable Conversations breakfast in partnership with Publicis Groupe UK titled: 'Can tokenism lead to representation?', covered not only social and cultural impact but also focused on far-reaching impacts and long-term systemic change - Read the key takeaways (1min)
Impact with guest Scott Morrison
In this episode of The Whole Marketer with host Abigail Dixon FCIM/ICF , Scott Morrison FRSA , founder of The Boom! , delves into impactful leadership, emphasising the importance of positive disruption and a mindset for business movement. He shares key leadership principles, obstacles to effectiveness, and personal career anecdotes, including an encounter with Nelson Mandela, offering invaluable advice for aspiring marketers. - Listen (43min)
Honing in on the ‘S’ of E S G
In this episode of Can Marketing Save the Planet, Beth Knight , a seasoned expert in social impact and sustainability, sheds light on the often overlooked 'S' in ESG discussions. She emphasises the significance of social factors for stakeholders and highlights the growing importance of data and sentiment analysis in assessing organisational health beyond surface-level messaging - Listen (43min)
Accelerating Progress Through Strategic Investment in Women
The 2024 International Women's Day theme, "Invest in women: Accelerate progress," highlights the critical role of supporting women in driving societal advancement. The article written by Cristina Guida La Licata explores how investing in women can lead to tangible impacts, such as increased gender equality, economic empowerment, and societal innovation. Read (10min)
The power of entrepreneurial thinking for brands
Brand of the Year 2024 Lucky Saint | B Corp™ 's entrepreneurial approach, highlighted through their distinctive marketing strategies and customer-centric focus, exemplifies the impact of innovative thinking in competitive markets. Marketing Director Ruth Fittock spoke to Marketing and E-commerce Director Kerttu Inkeroinen to hear the stories and the principles behind their success. - Listen (28min)
Recommended by LinkedIn
If you would like your content featured in our next series of 'Impact', Get in touch.
We asked our members what the word IMPACT means to them
"It should be the end goal of any marketing brief. Every marketing or comms activity should have an impact. An impact to purchase, an impact to cry, laugh, or even to agree or disagree. Impact does and does not necessarily mean a "positive impact towards the environment", which is always welcomed; but it surely always means leaving the audience with something to act upon or think about". - Bilal Hallab, FCIM
"Impact is not confined to measuring the results of an immediate task. It’s about what it contributes to the overall marketing efforts. It’s about creating a lasting impression and influencing the customer’s perception of a brand and its product". - Abilash Jai baskaren
"When it comes to marketing, impact can mean many different things - from creating exciting work to inspiring meaningful behaviour changes in the audiences you're reaching, to driving business growth or creating or influencing change within an organisation among internal stakeholders. It's the range and variety that keeps me excited about marketing's impact". - Diane Perlman
"Marketing has often been vilified as making you spend money you don't have on things you don't need. Therefore, it is a domain that constantly requires regulation, covering aspects from 508 compliance and GDPR to The Greenwashing Directive, especially with the emergence of persuasive AI tools. For me, a positive impact is to utilise our abilities as marketers to create accessible environments and experiences that delight everyone while also safeguarding our environment". - Sabina Jasinska
Conference News
England speaker announcements:
More details to be announced in the next series of IMPACT
SAVE THE DATE
Join us at our upcoming conference, spanning across all our hubs! No matter where you are, you're invited to be part of this enriching event. Mark your calendars and we will See you there!
SCOTLAND - 22 OCTOBER
UAE - 31 OCTOBER
HONG KONG - 5 NOVEMBER
SINGAPORE - 7 NOVEMBER
LONDON - 13 November 8am-5pm, QEII Conference Centre - BOOK NOW
NEW YORK - TBC
CMO | Awarded Public Speaker | Board Member | MBA
6moLove it! Thank you for including me ❤️
Powering newly promoted execs to create disproportionate impact and value at pace.
6moBoom!💥