The Importance of Sustainability Today: Building a Prosperous Future

"Sustainability is the ability to develop an activity in the present without compromising the ability for it to be developed in the future."

Today, sustainability has become a crucial and relevant topic in various areas of our society. From business development to environmental protection, sustainability plays a fundamental role in building a prosperous and equitable future. 

To delve deeper into this topic and better understand its importance, we had the privilege of interviewing  Daniel Hernández Torres, Agri-Environmental Specialist at Global Nature Foundation. Through his valuable insights and knowledge, we will explore the challenges, opportunities and benefits associated with sustainability today.

When asked to offer his personal definition of sustainability, Daniel responded, "Sustainability is the ability to develop an activity in the present without compromising the ability of future generations to meet their own needs." This definition captures the essence of sustainability by highlighting the importance of making decisions and taking actions that balance current needs with the preservation of natural resources and the well-being of future generations.

Sustainability has become crucial today for a number of reasons. Hernández points out that "sustainability is important because it allows us to advance the Sustainable Development Goals (SDGs) established by the United Nations. It also aligns with business strategies that seek greater efficiency and stronger social and environmental responsibility." His words highlight how sustainability not only has a positive impact on society and the environment but also on business performance and corporate reputation. Adopting sustainable practices can help companies meet the SDGs, which range from poverty eradication to climate action, and strengthen their commitment to social and environmental responsibility.

A focus on sustainability can generate significant opportunities for companies. According to Hernandez, "Companies that focus on sustainability have the opportunity for both economic and reputational benefits. They can reduce costs through energy efficiency and responsible use of resources while generating a positive image among consumers and communities”. His words highlight how sustainability is not only about protecting the environment but also about boosting profitability and building a strong brand that is valued by conscious consumers. Companies that adopt sustainable practices can experience significant savings in operating and energy costs, as well as enhance their reputation and customer loyalty.

Promoting sustainability requires close collaboration between different sectors of society. Daniel places particular emphasis on the fact that it is essential for governments, businesses, non-governmental organizations, and civil society to work together to address challenges and find sustainable solutions. This cross-sectoral cooperation can generate a more significant impact by combining the resources, knowledge and expertise of various stakeholders. In addition, collaboration facilitates the sharing of best practices and the adoption of integrated approaches that more effectively address sustainability issues.

To achieve true and lasting sustainability, it is essential to foster a sustainable mindset in all areas of our lives. Hernandez stresses that "sustainability must become an integral part of our way of thinking and acting, both individually and collectively." This involves making conscious and responsible decisions that consider the long-term impact on the environment, society and future generations. By fostering a sustainable mindset, we can drive significant changes in our communities, organizations and lifestyles, thus promoting a prosperous and equitable future.

It is a reality that sustainability today plays a critical role in building a prosperous and equitable future. Through cross-sector collaboration and the adoption of sustainable business practices, we can address today's environmental and social challenges while promoting economic growth. 

Sustainability not only enables us to advance the Sustainable Development Goals but also creates opportunities for businesses, strengthens their reputation and generates economic benefits. However, to achieve true sustainability, we need to foster a sustainable mindset in all areas of our lives.

By making responsible decisions and considering the long-term impact, we can build a future in which our current needs are balanced with the preservation of natural resources and the well-being of future generations.