Important Update on TRAI Regulation: PE-TM Binding Chain Process in DLT

The Telecom Regulatory Authority of India (TRAI) has introduced new guidelines under the TCCCPR regulation to enhance transparency and accountability in commercial communication via SMS. These guidelines mandate that Principal Entities (PEs), Telemarketers (TMs), and Aggregators register on the Distributed Ledger Technology (DLT) platform. This ensures compliance with TRAI regulations and visibility across the SMS communication chain.

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