Improve Sales by 10x

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Email marketing has become the most common way to reach out to prospects today. However, it is the most cluttered channel as well.

On average, an individual gets 40 business emails per day. Hence the results and open rates are disappointing. So it's time to go old school. The postal option is still available, and it is one of the most less used channels by today's marketers, and people still love to open sealed boxes.

So how do you go about it, or what should be in your sealed box?

1. A Book: Let's start with a book. People love books, and nobody is going to throw away a book. I understand that most people are not authors, so you could collect blogs over time and make it a Book.
2. A Coffee mug: Describing why you exist.
3. A USB: With a video on what you do and how you do it?
4. A Brochure: Containing Testimonials and success stories or awards which you have won over the years.
5. A Budget: All these could be quite expensive, but trust me, the results are worth the spend. You could start by looking at your sales funnel and pick the low hanging fruits if you are running low on the budget.

The technique mentioned above has worked for me in US and Indian marketing for the IT industry. I would love to hear from you on what else could be kept in the sealed box. Please feel free to suggest your thoughts in the comments below.