Inclusive Marketing News Recap - 10th June

We’re back with the top marketing and disability news of the last two weeks! 🚀

💄 BSL MAKEUP SERVICE: MAC Cosmetics has launched a British Sign Language (BSL) virtual makeup service in partnership with Sorenson Communications. This service offers free, 45-minute virtual sessions with a MAC Artist and a BSL Interpreter. Later this year, it will expand to in-person appointments.

✍️ OPPORTUNITIES FOR DISABLED WRITERS: The Unexpected Shape Writing Academy has 10 Disability Visibility fellowships now available. The fellowships are sponsored by Alice Wong, they are aimed at disabled writers and provide three months’ time in the Academy. Application deadline is on the 15th June.

📱 NEW TIKTOK PLATFORM FOR CREATORS: TikTok Studio is a new desktop dashboard that allows creators to manage their TikTok presence by consolidating video uploads, editing, performance analytics, and monetisation tools in one place. The aim is to simplify content creation and make it more efficient, while offering useful resources for creators.

♿️ DISABLED ACCESS IN FESTIVALS: Last year, people expressed their upset about a lack of changing facilities and other access requirements at the Urdd Eisteddfod, held in Llandovery. Since then, the festival organisers apologised, and have been working on creating a better experience for all festival-goers, partnering with Disability Arts Cymru . What other festivals do you think need to make a change like this? 

💻 FREE DISABILITY TRAINING: API, a non-profit organisation, is holding a workshop to teach about the different models of disability, ableism, disability rights, and principles of disability justice. The coordinators will share how you can apply all of that into your life, and much more. It will take place on June 15, so make sure to register asap! 

🎮 VR GAMES FOR DEAF CHILDREN: Scientists are using computer games to boost the children’s ability to localise sounds and understand speech. The project is known as Bears - for Both Ears - and it is aimed at children who have been given twin cochlear implants because they were born with little to no hearing.

🏆 CAMPAIGN SPOTLIGHT - DREAM: Dreams , the official sleep partner for the Olympics, has released a new ad featuring Gillian Anderson and Team GB athletes. This campaign ties Dreams’ brand to rest and athletic performance by leveraging Olympic excitement and a popular actor.

🏆 CAMPAIGN SPOTLIGHT - adam&eveDDB: adam&eveDDB ’s “The Paralympic Dream’ campaign for the International Paralympic Committee highlights the intense athleticism of the Paralympic Games, moving away from misconceptions of them as merely joyful events. The campaign aims to reframe Paralympians as elite athletes.

🏆 CAMPAIGN SPOTLIGHT - BEAVERTOWN: Beavertown Brewery 's first TV ad, "Pub Stories: A Good Night Out," features animated real people sharing memorable nights out. The campaign blends real stories with Beavertown's unique style to create a very exciting ad!

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