Infinidat's CMO - Eric Herzog - is named one of the "CMOs to Watch in 2024" by the CMO Alliance

Eric Herzog is the Chief Marketing Officer of Infinidat, a data storage company challenging legacy vendors. With over three decades of technology marketing experience, including storied tenures at IBM and EMC, Herzog has transformed Infinidat into an award-winning brand. Since joining the company, Infinidat has earned over 20 prestigious industry awards annually for three consecutive years, gaining Gartner Magic Quadrant leadership status as the only privately-held company on the list.

Regarded for his technical prowess and marketing vision, Herzog has pioneered innovative brand, channel, product, and thought leadership strategies that rapidly accelerated revenue growth. As both strategist and evangelist, his passion and non-stop drive have ignited the company’s culture while expanding market visibility and industry impact.

Lauded for developing high-performance teams, Herzog mentors future marketing leaders even as he sets new competitive benchmarks. Combining Fortune 500 scale with hungry start-up agility, Herzog’s excellence across metrics led InsightSuccess to name him among the Most Influential CMOs to Watch in 2022. Both visionary and team motivator, Herzog richly deserves his 2024 CMO to Watch recognition.

• What are you most proud of from your career as a marketing leader? - I am the most proud of all the marketing and salespeople who have been on my teams and have achieved executive/VP level and above roles in their careers. As a former teacher at the University of California, I believe part of any leadership role is not only managing teams, but forging the next generation of leaders. The success of my former reports shows how important that is.
• Is there anything you’re working on for next year that you’d want to share with the CMO Alliance community? - Cross-functional integration with all the marketing functions and the other functions in the company, particularly product management and all the outbound sales-related functions: sales, sales engineering, solutions, support etc.
• What do you see as the most important responsibility for CMOs in 2024 -Teamwork and the ability to take technical value and translate that into business value. This is crucial for companies in the technical and IT sectors.
• What are the key resources you’re going to rely on in 2024? - A full marketing mix from channel to technical to digital to product to press and analyst relations and - across all the functions of the marketing mix. What helps drive delivery is a powerful set of integrated - marketing messages and tactics.
• Do you have any advice for people aspiring to the CMO role, or for current CMOs looking to build their status and skills? - Teamwork, teamwork, teamwork. That means not just within the marketing function, but across all functions in your company. Being tightly integrated with other teams drives the ultimate success.
• Who would you like to thank for their support in helping you become a CMO to watch? - My teams. Be they in my Fortune 500 companies or my start-ups this award is not just about me it is about my teams and how they deliver.

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