The Influencer Growth Problem

50% of marketers are experiencing problems with fake followers from Influencers. We need to tackle the growth problem of Influencer Marketing - NOW!

The rise of Influencer Marketing in the last few years is leading to more challenges with Influencers and making it hard to grow. Rising costs of Influencers (especially big ones), building and executing an always-on strategy and time spent to handle campaigns are one of the few reasons, according to a recent study.

Leading problems are:

• Fraud - Spotting fake followers & engagement
• Adjustments to social media algorithm changes (less visibility)
• Keeping up with trends
• Rising costs
• Time spent on manual handling campaigns

These problems not just occurred recently, but have been identified by us already much earlier. To tackle these growth problems we need to use technology in a meaningful way. It goes much further than just analyzing Influencers (problem #1: fraud). Automated booking processes can take care of the ENTIRE campaign process with an Influencer (Programmatic Influencer Marketing). We’ve been running Programmatic Influencer Campaigns for a while now and could leverage therefor our efficiency tremendously. Think about it: the technology does all the time consuming, analytical and repetitive tasks, while you can focus on the strategy and feeding the technology!

If you have a look at the evaluation of our everyday things and processes in human history, you will identify a pattern on how we changed things for the better. Starting with putting in the work and doing the job manually, then building tools that help us do the job, to finally building programs and machines do execute the job.

Influencer Marketing is now at a point of change and it’s something I’m excited about. It really comes down to the point if we want to have an impact in shaping it or not. 

That is why we combine our proprietary technology and best humans to run killer, automated Influencer Marketing campaigns.

Let’s question Influencer Marketing as we knew it before and let me know your thoughts on this.