Influencer Tips to Make Your Brand Shine This Holiday Season 🎁
Hey there,
We just published a new article on Forbes with some of the holiday strategies we’ve been talking about with clients, and it’s all about practical, realistic ways to make influencer marketing a success this season.
One key insight: this time of year, influencers are in crazy high demand, so asking for exclusivity isn’t always realistic—or even necessary. Instead, giving influencers the freedom to feature your product naturally, even alongside others they love, can make the content feel more authentic. Audiences instantly recognize that genuine connection, making your brand stand out even more.
Our writeup also has ideas for weaving in email marketing (a particularly smart move if partnered creators have their own newsletters) and unique ways to make sponsored holiday gatherings feel more like casual, real-life moments rather than fancy events. Picture influencers doing low-key gift-wrapping sessions with your products or hosting a movie night where your brand fits seamlessly into the scene: this kind of genuine, everyday content draws in followers and tends to feel more relatable.
We’re mostly knee-deep in 2025 planning right now here at Sway, but if you’re looking to add a holiday boost, we’ve got a bit of time left—maybe a week or two—where we can pull something off together.
Take a look at the article for the full scoop, and if anything catches your eye, let’s chat! You don’t need a massive campaign to make a big impact this season, a little strategy goes a long way.
Danielle, this collaboration with Forbes sounds like a timely and invaluable resource. The focus on exclusivity and authenticity during the holiday season will help brands stand out and create genuine connections—looking forward to diving in!