Innovation is a discipline that has a critical role to play in the development of the business.

Innovation and its crucial role in growth

The future is in the hands of innovation. The failures of history reveal the resiliency of the present, and the inventions of today are the blueprints of the past. Innovation has a key part in the advancement of a business or organization, not just in perspective of the finest discoveries.

From a single tiny firm to 45 businesses organized into five clusters—Industries, Contracting, Services, healthcare and latest hospitality and entertainment ventures—Estithmar Holding has seen tremendous growth. Since more than 40 years ago, we have tirelessly pursued quality and innovation while daily transforming people's lives. The fundamental definition of innovation and the will to constantly improving ourselves is the driving force behind this development.

Outside of our four office walls, we look for new ideas. Research institutions, entrepreneurs, businesses, investors, and governments are the five stakeholders that make up Estithmar's ecosystem, which substantially invests in innovation and entrepreneurship activities. Furthermore, this interconnected relationship creates a solid foundation of trust and shared values.

This approach reinforces a strategic engagement in choosing our endeavors and how we refine it. We improve our services by acquiring cutting-edge technology, we invest in our colleagues through LinkedIn education, specific training courses and lately the Wise Workers program to advance their professional abilities We collaborate with world-famous organizations that have a strong track record in the industry. These are some of the techniques we've used throughout the years while also coming up with unique plans to suit each of our specialties.

Innovation is a systematic approach – a disciplined science. Below is how we defining it:

1.     Innovation does not equal to invention, but understanding what’s behind the invention

2.     Innovations must add value to the customer and thereby the company

3.     Innovation is a ‘new’ product / service to the market

4.     Innovation includes not just new products, but also new business practices.

5.     Innovation is the development of a viable, and fresh offering.

6.     Innovation is a team effort that involves a whole company and its leadership

All of them taken together result in innovation as a tool and an opportunity that fuels entrepreneurship. A resource is produced. The opening of Al Maha Island will offer the Gulf region exceptional entertainment options, and our two new hospitals, the Korean Medical Center and The View Hospital, will provide comprehensive healthcare and wellness in the region. These are just a few of our latest innovations from our five stakeholders.

Estithmar is working on fostering a culture of innovation, encouraging fresh ideas and sustainable growth while sustaining the current of advancement.

In the end of the day, most of the new ideas come from our colleagues in our organization, our source of innovation!