[INP is In, FID is Out] What You Need to Know About Google's New Metric

In a significant development for SEO, Google has introduced a groundbreaking update to Core Web Vitals. Effective March 12, the search engine giant replaced First Input Delay (FID) with Interaction to Next Paint (INP), marking a shift in how website responsiveness is evaluated. FID was responsible for tracking browsers' time to process initial visitor interactions. INP now takes center stage as the pivotal metric monitoring event latency. Check out the video below to learn more:

Seeking a deeper understanding of Core Web Vitals and their crucial role as a ranking signal? Listen to this episode of the Search Off the Record podcast. 

Using tools like Google Search Console and PageSpeed Insights has always been important for honing your SEO strategy. These resources provide invaluable insights into a website's performance, making it easier to devise actionable steps for optimizing your pages. 

Now that INP is a key metric for user experience in Google's eyes, it's more important than ever to ensure your site is optimized for fast, seamless interactions. Make sure to check out of SEO audit guide as it helps you pinpoint areas for improvement, ensuring your website delivers on the new INP standard.

On another note, I wanted to highlight an intriguing observation regarding the SERPs. Have you noticed a new section titled "Discussions and forums" on the first page of search results for some queries? This section directs users to threads on platforms like Reddit and Quora, underscoring the significance of engaging with target audiences on relevant forums to enhance online visibility.

I hope you enjoyed learning about INP replacing FID, as well as the latest addition to the SERPs! Have a question about search engine optimization? I’m always eager to perform research and answer any SEO-related questions you may have. 

Cheers,

Chris