Inside Observations: Personal Takeaways from the Food Retail Sector

The food industry has emerged as one of the most dynamic fields in mobile communications, with innovations continuously reshaping how we interact with food. I've been actively monitoring these developments and wanted to share some recent observations with you. I encourage you to read on, as a valuable surprise from me and our team awaits you at the end.

Video storytelling is booming, with 75% of viewers now preferring to watch short-form video content on mobile devices. Snoonu has astutely recognized this shift in the Middle East by revolutionizing customer engagement with their innovative Reels feature. Imagine scrolling through a delivery app and instead of static images, you’re greeted with vibrant, dynamic videos that bring dishes to life. It’s not just a nod to the global success of TikTok-style content; it’s a bold step toward making every food discovery a visual adventure.

Reels transforms the customer experience, making discovery more intuitive and enjoyable. By integrating personalized, video-driven content, Snoonu deepens user engagement, turning a simple browse into a memorable exploration. A note to anyone looking for ways to elevate their app—this is how you do it.

Meanwhile, in Portugal, Pingo Doce has turned something as simple as shaking your phone into a delightful experience. Just a shake, and you might unlock a special discount or a surprise reward. It’s playful, it’s engaging, and it’s a reminder that even the most routine interactions can be transformed into something unexpectedly fun.

These innovations got me thinking—how do we keep up with such a fast-paced landscape? How do we not just follow trends, but anticipate the next big move?

That’s where our latest research comes in. We’ve been diving deep into what’s working (and what’s not) across the food tech world, and our findings are more than just numbers and charts. They’re a glimpse into the future—a future where personalization isn’t just a feature, but a fundamental expectation, where gamification goes beyond points and badges to create meaningful connections, and where cross-channel experiences become seamless and intuitive.

I’m excited to share the 2024 Food Retail Customer Engagement Report with you. It’s packed with insights that could very well be the blueprint for your next big move.

Stay ahead, stay inspired, and let’s keep pushing the boundaries of what’s possible in food retail.