Inside PCM: Hayden Fyfe

Hayden Fyfe's journey at Porsche Centre Melbourne has been dynamic, transitioning through various roles within the dealership. Each position has provided him with firsthand insights into the luxury automotive industry and opportunities to forge lasting connections with customers. Joining as a Sales Cadet in November 2021, Hayden swiftly immersed himself in the world of Porsche. Initially apprehensive about driving a Porsche, he quickly cultivated a profound admiration for the brand's diverse lineup.

"My time as a Sales Cadet was an eye-opening experience," Hayden reflects. "I went from nervous anticipation, to driving almost every model Porsche offers. It was exhilarating."

Within a year and a half, Hayden transitioned to the role of Delivery Coordinator, where his focus sharpened on mastering Porsche's product offerings and technologies. The opportunity encouraged him to deepen his understanding of Porsche features, Hayden wanted to be among the most knowledgeable about our cars in the dealership.

His dedication didn't go unnoticed. Over the next 10 months, Hayden built strong relationships between the Sales team and their clients. His favourite aspect of the role was the connection he built with customers, and assisting them in understanding every detail of their new Porsche.

In March 2024, Hayden took on his current role as Porsche Drive Coordinator, marking a new chapter in his Porsche journey. "This role is incredibly exciting for me," Hayden exclaims. "Porsche Drive allows enthusiasts to experience their dream car firsthand, without the commitment of ownership. It's a fantastic way to share the Porsche experience."

Reflecting on Porsche's appeal, Hayden emphasises the brand's unique combination of luxury and performance. "Porsche offers everything from small SUVs to road-legal race cars," Hayden explains. "Each model embodies class, history, and cutting-edge performance, evolving continuously."

One memorable event Hayden recalls vividly is an order holder event at Sandown raceway. "It was incredible to see clients test-driving our range of vehicles," Hayden recalls. "Many were drawn to classics like the 911 and 718, but convincing them to experience the new Taycan Turbo S was a different task. Once they did, their perceptions about electric vehicles shifted dramatically."

Outside of work, Hayden finds balance in spending time with family, his partner, and their two dogs, Pascal and Gilbert. "Family time is precious to me," Hayden reflects. "It's what keeps me grounded and motivated."

Looking back, Hayden admits he never planned to work in a car dealership but now couldn't imagine doing anything else. "There's something special about driving Porsches, talking to fellow enthusiasts, and calling it work," Hayden smiles.

One standout moment for Hayden was during Porsche training in Brisbane, where he had the opportunity to drive a Cayenne Turbo GT on a skid pan. "Feeling the power of a 650 horsepower twin-turbo V8 was unforgettable," Hayden recalls. "It's moments like these that remind me why I love what I do."

As Hayden continues to excel in his role at Porsche Centre Melbourne, his passion for Porsche and dedication to customer satisfaction shine through. "Helping customers experience the thrill of a Porsche is incredibly rewarding," Hayden concludes. "It's not just about selling cars; it's about sharing a passion for performance and innovation that Porsche embodies."

Hayden Fyfe's journey at Porsche Centre Melbourne is a testament to the blend of passion, dedication, and genuine enthusiasm that defines the Porsche experience. Whether assisting customers, or sharing his love for Porsche's legacy, Hayden continues to make a lasting impact within the Porsche community.