Insider: Nov 2024 - AI readiness and CMO insights
Are firms truly AI-ready? As in terms of actual process integration, value delivery, and return on investment? Our Enterprise AI Readiness Radar 2024 reveals only 2% excel across all five dimensions of strategy, data, governance, talent, and technology. With full AI adoption estimated just three to five years away, this report is essential for leaders navigating this transformative journey. Interestingly, marketing leads the AI revolution. Our CMO Radar 2024 explores AI's pivotal role in marketing, drawing insights from 2,600 marketing leaders. A whopping 73% of firms have adopted AI across marketing activities. This underscores the strategic importance of AI in driving customer engagement and optimizing marketing operations.
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