Insider: Nov 2024 - AI readiness and CMO insights

Insider: Nov 2024 - AI readiness and CMO insights

Are firms truly AI-ready? As in terms of actual process integration, value delivery, and return on investment? Our Enterprise AI Readiness Radar 2024 reveals only 2% excel across all five dimensions of strategy, data, governance, talent, and technology. With full AI adoption estimated just three to five years away, this report is essential for leaders navigating this transformative journey. Interestingly, marketing leads the AI revolution. Our CMO Radar 2024 explores AI's pivotal role in marketing, drawing insights from 2,600 marketing leaders. A whopping 73% of firms have adopted AI across marketing activities. This underscores the strategic importance of AI in driving customer engagement and optimizing marketing operations.

AI and industry innovations

  • Generative AI innovation: How can firms navigate the challenges of unpredictability and economic value? Wharton School’s Professor Valery Yakubovich explains.

Sustainability and security

  • Community-driven data and AI: “We haven't gotten community participation right so far,” insists Connected by Data founder Dr. Jeni Tennison.

Leadership and talent

  • AI-ready telecom solutions: What are the pros of transitioning from legacy systems to a unified cloud-based platform? One NZ’s Ashish Shivhare sheds light.

  • The future of retailing: AI can enhance product offerings and internal processes to drive customer satisfaction, says Currys CIO Andy Gamble.

  • Empowered conversations: How is American Electric Power fostering an inclusive culture with a commitment to diversity? Amanda Samijlenko explains.

 Thanks for reading and watching – keep learning and keep sharing.

Jeff Kavanaugh


 Infosys thought leadership in the news:

·         Strengthening Customer Relationships with Cloud

·         Power of Cloud in Retail

·         AI's Productivity Gain in Enterprises

·         Agentic AI in Service of Humans

·         Smart manufacturing: unlocking the potential of AI by rethinking the cloud


The Knowledge Institute is the thought leadership and research arm of Infosys. We conduct high-quality research and develop insights through our reports, articles, books, podcasts, and videos.

Check Infosys Knowledge Institute for the latest articles, research, podcasts, and videos. Until next time, keep learning, and keep sharing. Send comments and suggested topics to IKI@infosys.com


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