Instagram; The Future Of Marketing

PROMOTE YOUR BRAND TO THOUSANDS OF TARGETED USERS IN A SINGLE CLICK!

Instagram hasn't even been around for 10 years at the moment of typing this article, however, it has changed Marketing forever.

• Instagram has over 800 million active monthly users (Target your content to relevant followers)
• Over 25 Million Business Profiles (B2B Selling and Connecting)

Using Platforms that have been established and developed within the past century sure can seem scary! Especially when you are relying on that platform to promote your product/service, maintain industry relationships and even generate new leads for your company.

"You cannot buy engagement. You have to build engagement."

Why should my business dedicate more time to Instagram as a Marketing/Networking Platform?!

• With the introduction of Paid Advertisement, specifically reaching an audience of relevant online users with a clear call to action, as long as the post is designed well, this can guarantee click-throughs and is a fantastic way to push a new business/product.
• Social Influencers - Users that have a high follower count that can be used as a promotion tool to show their thousands/millions of followers about a certain brand. Influencers tend to have a certain demographic too, making it even easier to reach a specific target audience.
• Networking- Interacting and maintain relationships with not only customers but industry-specific companies that may come across your brand. ( Can be viewed as a CRM tool.)
• Online Brand Reputation - Developing a professional profile can help cement a brand's place in the market and deliver leads to the website of the company, this is done through posts, captions and the mannerisms of the brand online.
• Low Cost - Instagram is Completely FREE! Meaning that although they may offer paid advertisements, then there is no obligation to spend a penny on the platform! Which is ideal for Companies with low Marketing budgets.

To Conclude;

• 2019 is the year of digital growth and you are losing out on potential leads, should you choose to ignore this platform & opportunities.
• Click to see an example of an Instagram Page with a Clear Theme and Solid Online Presence;
• Instagram Marketing should involve Targeted Content that Encourages the audience to interact.

If you have any further questions about Instagram Marketing, Feel free to message me!

Thanks For Reading,

Oliver Hourd