Interested in ideas to drive business growth?
Do you give ideas the respect they deserve?
Does your workplace do enough to encourage sessions where ideas flow freely?
Marketing is a creative endeavor that supports a strong business strategy. Marketing can, and should, help you achieve those objectives.
You need a free space in the calendar with key staff to get things started. Encourage lateral thinking, thinking outside of the box and be inspired by past experiences of others, even if they are in unrelated fields.
How you treat ideas is critical, here is why...
It does not have to go in the too-hard basket
I have been part of some bold initiatives in the past which started with an idea that many thought was crazy, or at least impossible to pull off. Where there is a will, there's a way. You just need to make sure if you can pull off a big idea, it is worthwhile because it is ticking some important criteria.
Don't make the KPI for any idea impossible to achieve. Expectations always need to be reasonable.
Ideas matter
Ideas are what give any brand the creative difference to move it forward. The value of one idea can change the face of your brand, so give it the process the respect it deserves.
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You need to have an A and B plan and consider all the implications. However, the time and place for this is after the ideas workshop, when the feasibility and timing can be considered well away from stifling the free-flow of ideas.
Next level ideas
Don’t keep your ideas to yourself, share them. Tell the stories of the difference they make.
Ultimately you want to share ‘ideas’ with your audience. You want them to marvel at your ability to be in touch with their needs and deliver amazing solutions. You don’t have to dazzle every time, as it is the small things that can make the largest long-term impact.
Short of ideas?
Let me leave you with three final thoughts to ponder:
Reach out if you need some support.
We have an assessment tool we can walk you through that stimulates ideas for marketing, to make sure you get the best from your engagement. Now that’s an ideal way to get started. Message me if you would like to do a free session with a free report at the end to get the ideas rolling.
EzyGrowth, EzyLeadership, EzyAccounts, EzyAcademy & EzyNDIS Founder🔹Entrepreneur🔹Franchisor🔹Mentor🔹Business Growth Coach🔹CFO🔹Virtual Manager\Controller🔹Accountant🔹Bookkeeping
2yAn excellent newsletter with an important topic, Anthony. Sharing ideas, collaborating and creating together are crucial elements in business and marketing the business — a great post. Thanks for sharing.
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2yGreat article Anthony, We have an ideas board in the office and anyone can write on it. We then have a monthly discussion about what is on the board.
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2yMost of us don’t spontaneously develop genius ideas. We have to put ourselves in the right conditions and work hard to think of ideas. And I think that’s where brainstorming comes in. Thank for sharing, Anthony!
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2yThis has got me thinking Anthony, I love the idea of making time for free flowing ideas. I especially love your comment “Encourage lateral thinking, thinking outside of the box and be inspired by past experiences.” Everyone has something unique to offer and it is easy to see why collaborating in a free environment can bring a wealth of rewards. But where to start? Great to have professional guidance from you. Thanks for the share!
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2y"Don’t keep your ideas to yourself, share them." I agree with this. Sharing the idea makes it real. Thank you so much for such fascinating insights today Anthony.