Are Internal Communication Pros Ready to Crush it in 2025?
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I recently spoke via Teams to a group of top-notch internal communication professionals at a global multinational’s annual workshop, running an interactive session called Internal Communications Next. It was a deep dive into the trends, skills, and gaps that IC teams need to tackle as they gear up for the future. I also ran a quiz at the start which proved to be an eye-opener for participants! Here’s a run-down of what’s shaping the field and where the big opportunities lie.
1. Trends Impacting Internal Communication
The workplace is shifting fast, and IC pros are at the frontlines of challenges like information overload, limited management support, mixed engagement levels, and shrinking resources. According to recent stats, only 14% of companies effectively communicate their employee value proposition, and there’s often a 30% gap in how leaders and employees view company culture. Employees today crave purpose, openness, and a sense of community in the workplace.
Here are the three hottest trends defining the IC world:
2. Essential Skills for the Modern IC Pro
The new reality at the workplace and among workforces demands a mix of classic skills and some cutting-edge ones to stay relevant:
3. Where the Gaps and Opportunities Are
The IC function has come a long way, but there are still major gaps:
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4. Future-Focused Interventions for IC Teams
To truly shine, IC teams need to up their game with future-forward strategies:
After the presentation, I ran a Ask Me Anything session, where attendees asked candid questions about the hurdles they face daily.
For leaders and companies ready to empower their IC teams, I offer custom workshops and strategy sessions designed to amplify their impact. Let’s connect if you’re ready to take your team to the next level in 2025.
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Who am I?
I am Aniisu, an award-winning internal communications and change leader helping individuals and organizations discover and develop their 'sweet-spot' through effective communications. As a Linkedin Top Voice for Internal Communications & Personal Branding based in Sydney, Australia, I offer insights, perspectives and solutions at the intersection of these two evolving domains. I believe that organizations are an amalgamation of employees as 'personal brands' and when we include, involve and inspire staff as partners of change, together we can amplify our presence and advocacy.
Keen to discuss your internal communication needs? Reach out today.
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Head - Corporate Communication | Internal Communication I Media Relations I Diversity & Inclusion I Employer Branding
3wVery insightful. I also feel that IC professionals should look at developing content/ pieces which are crisp and edible esp in today's world of reels and stories. Additionally, one thing that we should continue doing is Building Relationships (an extension to good listening skills) to ensure the strategies or initiatives are aligned to the business.