Interview with Levanta CEO Ian Brodie

Interview with Levanta CEO Ian Brodie

Good Afternoon!

Last week, Volition Capital announced that we led a $20 million Series A investment in Levanta , a leading affiliate marketing platform for Amazon sellers.

In this edition of the Volition View, we are excited to feature a conversation with Levanta CEO, Ian Brodie , where we discuss the company's founding story, why they decided to partner with Volition, and more.

Also included in this edition:

Volition Edge: GTM Center of Excellence Webinar

Volition Award: Volition Capital Named Founder Friendly Investor

Portfolio News: Automatiq , Creatio , HAAS Alert , Zenarate

Volition Talent Network: Pramata , RELISH , Aditude

Portfolio Fun: Breezy Invitational!


Interview with Levanta CEO Ian Brodie

Below is an excerpt from Volition Press's conversation with Levanta CEO Ian Brodie. Click here to read the full conversation on the Volition Capital website.

Volition Press: It is great to meet you Ian and congratulations on the funding round! How would you describe Levanta, and what is the company’s founding story?

Ian Brodie: Absolutely. This is actually the Levanta founding team’s second affiliate marketing company together. We started our first company right at the beginning of the pandemic, Grovia, which was an affiliate recruitment software and services company. We grew Grovia to around 26 employees and then got an awesome acquisition offer from Acceleration Partners which we ended up taking. This deal was not only a big win for the founders but also the employees and investors as most of the employees at Grovia are still there. That’s how you can tell an acquisition actually went well – when the employees stay!

While we were working on Grovia post-acquisition, we really started to notice this important gap in the affiliate marketing ecosystem. Specifically, D2C companies for decades have had the ability to start their own affiliate programs, recruit their own content creators, publishers etc. as well as establish their own payout model. However, for Amazon sellers this was just not the case. Amazon does in fact run their own affiliate program, but it is not something that is made available to the actual individual seller. Amazon doesn’t enable the seller to go in and own those relationships, build direct agreements with the exact content creators that they want to work with, and set their own commissions. In short, Levanta was created to fill this gap and create the D2C affiliate experience for Amazon sellers.

VP: Would you say that Levanta found Product-Market-Fit early in the company’s journey?

IB: I would say that this was an immediate product-market-fit situation. We raised a...

Click here to continue reading the conversation with Ian!


Volition Edge: GTM Center of Excellence Webinar

Earlier this month, we hosted our first ever webinar for Volition Edge through the GTM Center of Excellence! Our GTM leaders had the privilege of hearing a presentation from Volition Capital Sr. Advisor and founder of Future, Derek Santana , on the six core tenets of a successful pricing strategy & execution.

Thank you Derek for your time and insights!

If you're in the Volition portfolio and missed this fantastic session, be sure to check out the recap on Volition Edge in the link below.

Link: https://lnkd.in/eE55fyMS


Volition Award: Volition Capital Named Founder Friendly Investor

We are excited to share that for the second consecutive year, Volition Capital has been named to Inc. Magazine's Founder Friendly list!

Thank you to Inc. Magazine for this recognition, and we look forward to continuing to be a dedicated and resourceful partner to our founders.

To see the full list of honorees, follow the link here: https://lnkd.in/ebhzF2Xq


Portfolio News: Automatiq, Creatio, HAAS Alert, Zenarate


Automatiq: Automatiq recognized as #75 in North America on Deloitte's 2024 Technology Fast 500!

Creatio: Creatio featured in TechCrunch's 2024 list of unicorns!

HAAS Alert: Safety Cloud® Included in Volkswagen Suite of Safety Features

Zenarate: Zenarate recognized as a Deloitte 2024 Technology Fast 500 company


Volition Talent Network: Pramata, Relish, Aditude

Looking for your next career opportunity? Explore the latest job openings from our portfolio companies!

1. Pramata - Director of Demand Generation

The Director of Demand Generation role at Pramata is a unique opportunity for an experienced leader to help strengthen and grow demand and revenue marketing efforts within a clearly defined market. This requires close collaboration with the revenue team and executive leadership to achieve a highly specialized and coordinated ABM strategy.

Link: https://lnkd.in/eSyvtj7D

2. Relish - Director of Support

This role is critical to align support operations with Relish's broader customer success initiatives, ensuring that Relish's teams are fully equipped to drive external delivery targets, and creating a unified customer journey. You will play a key role in refining Relish's 'Customer First' approach by fostering collaboration across customer-facing teams, optimizing performance through data-driven KPIs, and ensuring that Relish continuously enhances customer experience.

Link: https://lnkd.in/exDkVYyT

3. Aditude - Senior Ad Operations Manager

Aditude is looking for a Senior Ad Operations Manager who lives, breathes, and dreams about improving efficiencies. This person will be working hand-in-hand with the CEO and Aditude clients to ensure all necessary tests are carried out each day. This person should be a critical thinker, extremely detail oriented and prepared for a startup atmosphere. Having a very deep understanding of how Prebid functions and how to debug it is an absolute must.

Link: https://lnkd.in/e5e6K5WZ

Want to check out more opportunities across our portfolio? Make sure to follow the link below.

Link: https://lnkd.in/edK84dsi


Portfolio Fun: Breezy Invitational!

Congratulations to Bob Does Sports and Breezy Golf on their 2024 Breezy Opens. The Opens saw attendance by over 600 fans who attended four tournaments across New York, Denver, Nashville, and Scottsdale.

For more information and pictures from these events, check out Doing Things' post here


Thanks for the read! We would love to hear what you think, so feel free to reply to this email if you would like to chat.

-The Volition Team

This information is provided for general informational purposes only. Under no circumstances should this information be used in connection with or be considered an offer, solicitation of an offer, or a recommendation to purchase or sell, any securities, nor does any such material constitute investment, legal, accounting or tax advice or an endorsement with respect to any investment strategy or company. This information may include forward-looking statements. Volition Capital LLC (“Volition,” “we,” or “us”) can give no assurance that such expectations will prove to be correct. Past performance is not indicative of any specific investment or future results. Any specific companies listed or discussed are for illustrative purposes only, and do not represent any or all companies purchased, sold or recommended or an investment recommendation or offer to provide investment advisory services. Views regarding the economy, securities markets or other specialized areas are not guaranteed to be accurate. Volition does not make any representations or warranties as to the accuracy, timeliness, suitability, completeness, or relevance of any of this information, and Volition takes no responsibility therefor. Volition has no obligation to update, modify or amend any such information or to notify you in the event that any information, opinion, projection, forecast or estimate changes or subsequently becomes inaccurate. The views expressed herein are those of the individuals quoted or named and are not the views of Volition Capital LLC or its affiliates. This information is not directed at nor intended for use by any investors or prospective investors, and may not under any circumstances be relied upon when making a decision to invest in any fund managed by Volition.


Shakil Ali

SaaS product designer proven leader, with 15+ years of uiux design experience. Track record of driving business growth with innovative solutions and helping startups close funding rounds.

3w

Highly recommended

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