Introducing Lauren Hayes: ABHI’s New International Business Development Manager Who is Leading the UK Pavilion at CMEF

We are thrilled to introduce Lauren Hayes as the latest addition to ABHI’s growing international team. With a wealth of experience in international business and healthcare, Lauren will play a pivotal role in supporting UK HealthTech companies as they navigate global opportunities. Most notably, she will be managing the ABHI UK Pavilion at the China International Medical Equipment Fair ( CMEF and ICMD ), one of the largest and most influential healthcare exhibitions in the APAC region.

Lauren holds a degree in International Business with Spanish from Queen’s University Belfast, a foundation that was further strengthened by a Professional Development year in Madrid. This experience provided her with key language skills and the ability to foster international relationships, setting the stage for a successful career in global market expansion. She then joined a UK HealthTech manufacturer, specialising in ostomy, respiratory, and surgery products.

During the COVID-19 pandemic, Lauren gained invaluable insights into the dynamics between healthcare providers and patients through hands-on experience in healthcare settings. This gave her a deeper understanding of how healthcare systems operate and how industry products are integrated into everyday care, shaping her ability to connect UK HealthTech innovators with meaningful international opportunities.

Lauren has extensive experience in leading global business growth, establishing strong international partnerships, and managing cross-border sales strategies. She has travelled to key markets, including South Korea, Hong Kong, and Japan, working closely with manufacturers and distributors to understand the healthcare landscape and regulatory environments in these regions.

Now, as part of ABHI’s international team, Lauren’s unique expertise allows her to provide tailored support to UK HealthTech companies, helping them overcome challenges and seize opportunities in new markets. Her background, particularly her hands-on experience in manufacturing, regulatory compliance, and supply chain management, equips her with a practical understanding of the needs and complexities our companies face.

With Lauren overseeing the ABHI UK Pavilion at CMEF, UK HealthTech companies have a tremendous opportunity to showcase their innovative solutions to a rapidly growing Chinese healthcare market. Driven by an aging population and a strong emphasis on technological innovation, China presents an exciting landscape for UK firms to expand their reach and form valuable partnerships. CMEF is a prime platform for businesses to engage with key Chinese stakeholders, gain insights into local market demands, and expand their international footprint.

If you are a UK HealthTech company ready to explore the booming Chinese market, now is the perfect time to connect with us. Write to Lauren to discuss your exhibition space at CMEF and how ABHI can support your business in maximising this unparalleled opportunity: lauren.hayes@abhi.org.uk