Introducing Pantone Color of the Year 2025: PANTONE 17-1230 Mocha Mousse

Each year, the Pantone Color Institute selects a Color of the Year. For 2025, Pantone has announced PANTONE 17-1230 Mocha Mousse for the year 2025.

PANTONE 17-1230 Mocha Mousse is more than just a colour; it’s a mood, a lifestyle, and a reflection of where we’re headed in 2025. Colours often connect with emotions, and Mocha Mousse is a delicious blend of richness and neutrality. It’s a color that feels satisfying, much like savouring a decadent dessert or the first sip of your morning espresso.

Industries across the board—fashion, interior design, automotive, and technology—are already embracing this hue. Think sleek Mocha Mousse interiors in cars, artisanal packaging, or cosy living room accents that transform a house into a home.

Using Mocha Mousse Effectively in Branding

To leverage this trend in branding, consider how Mocha Mousse can evoke emotion and tell your brand’s story:

1. Visual Identity: Incorporate Mocha Mousse into your logo, packaging, and marketing materials to convey warmth, reliability, and sophistication.
2. Product Design: Use this shade in product lines, from clothing to consumer electronics, to create a sense of timeless appeal.
3. Retail Spaces: Transform your store interiors with Mocha Mousse accents to create an inviting environment that resonates with consumers.
4. Digital Presence: Update your website or social media templates with Mocha Mousse elements for a cohesive and on-trend digital identity.
5. Collaborations: Partner with artists or influencers to create exclusive Mocha Mousse-themed campaigns or products.

How to Embrace Mocha Mousse for Home?

1. In Your Wardrobe: Opt for versatile staples like trench coats, tailored suits, or accessories that add a touch of sophistication.
2. In Your Home: Introduce Mocha Mousse through furniture, throw pillows, or accent walls to create a warm, inviting atmosphere.
3. In Design: Graphic designers can use Mocha Mousse as a grounding colour, pairing it with vibrant hues like teal or mustard for a modern edge.

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