Introduction to The Marketing Minute

Thanks for reading The Marketing Minute, a new weekly series where we share the behind-the-scenes stories of impactful marketing or sales strategies that we’ve used to get more leads or improve the sales process of our clients and our business.

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Subscribe to this series using the button above and let us know what you want to hear about next week using #MarketingMinute in the comments below. Let’s get started…

Studies have shown that our attention spans continue to shrink.

Goldfish apparently have a better chance of paying attention throughout an entire Hollywood movie than we do these days.

The truth is, when you look at big concepts like Marketing and Sales, it’s easy to complicate them. Many businesses have a bad habit of this.

We all want the full story… and we search until we get it.

Then information overload and analysis paralysis sets in. And you’re stuck again. Not quite sure how to move forward.

There’s an old acronym that you may have heard before of K.I.S.S. - Keep It Simple, Stupid.

Which brings me to the reason that we started this new weekly series on LinkedIn. Our goal with The Marketing Minute is to cut through the overwhelm and give you the chapter-by-chapter breakdown on what’s working now to get leads and clients.

From growing our company (LinkedSelling) to land on the Inc. 5000 list for 3 years running and working with tens of thousands of entrepreneurs, business owners and marketers, we’ve had an inside look at the strategies and tactics that ACTUALLY work.

Not the fluff that sounds nice. Or flashy. Or just the latest new fad.

But the real-world processes that help small business owners get more leads and sales.

Our goal with this series is to shine a light on one strategy, test, or process each week that has resulted in more leads, more appointments or more clients for us and our customers.

We plan on covering a wide variety of topics and concepts in this series as long as it fulfills these criteria:

a.) It got results. (Positive or negative. We’ll be sharing a lot of the good, but there’s a lot to be learned from what didn’t work as well.)

b.) It shares a lesson you can utilize.

We’re cutting through the noise and just getting straight to business each week...

1. What was the problem we set out to solve?
2. What was the plan to solve it?
3. What worked (or didn’t)?
4. And how can you use that information?

Those are the four questions we’ll set out to answer in every post.

Interested?

Let us know by subscribing so we can share this series with you as soon as we post each week.

And jump into the comments below and let us know a Marketing or Sales question that you’d like us to answer in this series?

Please Note: Use the hashtag #MarketingMinute in your comment to be entered to win a FREE LinkedIn Profile Optimization.

...Curious about how the choice of appointment scheduler can affect the show-up rate for your sales calls? Subscribe and check back with us next week where we’ll cover that in the #MarketingMinute