Iraa gives birth to a new era

Across the globe, initiatives are being done to get rid of plastic. People are returning to eco-friendly alternatives.

#Artist and former #itprofessional Harsha Puthussery 's business Iraaloom ® utilises this opportunity. The 28-year-old #entrepreneur is making innovative products from natural materials such as #paper, #bamboo, #cotton, and #jute. 

Harsha started the startup ' Iraa Loom ' in 2019 with the help of her brother Nithin Raj. Iraa puts forward the idea of being in sync with nature. According to Harsha, it is not easy to reduce the usage of plastic, but natural products are better than artificial ones. 

Iraa Loom first made office #stationery. When department stores started charging for #plastic bags, consumers were forced to bring carry bags. At this point, Harsha started making jute carry bags. In urban areas, #jutebags are already a hit. These days, jute properties are a trend during wedding receptions. Jute is safe to use, too. 

When Harsha expanded her business, she included the women weavers of #Kannur, too. Iraa also has bamboo #pens, #baskets, essentials made of jute and #artefacts. 

Iraa Loom is one of the 11 startups selected by the United Nations Development Programme.