Issue 010
So, what's new? A sustainable interior design for McDonald's Global, rebranding the aesthetic kitchen designer Fraeye, furnishing Nobi's newest chain in Antwerp and bringing a Syrian spirit to the heart of Brussels.
Bridging creativity and sustainability for McDonald's
As McDonald's works to meet its 2050 net zero target, we collaborated with their global team to create a sustainable design for its dining areas. The sustainable design significantly improved McDonald's scores on the measurement index created by Anthesis. With 3 pilot restaurants built, the new design is on course to get an impactful roll-out.
Fraeye, Designed for Life
In the heart of every home lies a story. Fraeye finds it and designs kitchens and living spaces around it. Encapsulating everything that makes life beautiful: aesthetics, ease of use, and peace of mind for generations to come. They're in a league of their own, which is exactly what we built their brand around—a new strategy and positioning, moulded into a refined and classy design.
Nobi, Taste Life
At Nobi, a holistic 'fast-fresh' food concept, we've curated a fusion of simplicity and elegance, inviting guests into a space characterized by clean lines and vibrant contrasts. Inspired by Japanese aesthetics, the design features textured walls, pink glazed tiles, and a warm yellow mezzanine. The atmosphere is enhanced by dramatic lighting and careful attention to acoustics, creating an intimate and comfortable dining area.
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My Tannour: Western based, eastern raised
My Tannour’s identity overhaul brought Syria’s essence to life in the heart of Brussels. Each location now feels like stepping into a traditional Syrian home, while blending Eastern cultural roots with the Western lifestyle to create an eclectic mix of patterns and flavors. Our interior design is inspired by traditional dwellings of the area. Colors evocative of the local culinary tradition, such as charcoal and smoke, infuse our space with vibrancy. An olive tree at the center adds an Eastern touch.
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