Issue #16- August News Updates
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Presenting issue #16 of The SaaSy Marketer's Digest, where we explore the latest SaaS and marketing news, insights, actionable tips, stories, and more!
SaaS Highlights of the Month 💡
India's SaaS Industry is Becoming a Hot Sector!
Bessemer Venture Partners recently published 'The Rise of SaaS in India 2024' report that indicates the Indian SaaS sector is poised to reach a market size of $50 billion by 2030. Some key factors driving this growth are:
The report also highlights that the Indian startup ecosystem is expected to attract substantial venture funding of $1 billion in 2024, a remarkable 25% increase from the previous year.
92% of Indian Startups Now Infused with Cutting-Edge AI
Over the past 12 months, 92% of SaaS startups in India have incorporated artificial intelligence (AI) features into their products. This highlights a significant shift in the industry, with almost 87% of these companies positioning themselves as either AI-native or AI-enabled SaaS providers. This means these startups not only use AI but also base their value propositions around AI-driven innovations.
With advancements in AI technology, Indian entrepreneurs are expected not only to meet but surpass the projected revenue targets, positioning the country at the forefront of a rapidly expanding global market.
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Bigbasket Unveils BB Matrix
Online grocery platform BigBasket has unveiled BB Matrix, a cutting-edge software-as-a-service (SaaS) platform designed to streamline supply chain and operational management for new and established e-commerce businesses. The platform will offer three core products: a warehouse management system, a transportation management system, and an order management system.
BB Matrix is aimed at mid-to-large-scale companies across various sectors, including omnichannel retail, automotive manufacturing, and general manufacturing. It will provide these sectors with advanced tools to optimise their operations and thrive in the competitive e-commerce landscape.
AI Agent for Ethical Hacking
FireCompass, a US-based SaaS startup with operations in Bangalore, has introduced a groundbreaking tool called Agent AI, designed for Ethical Hacking and Autonomous Penetration Testing. The feature is powered by Generative AI and can be seamlessly integrated into the FireCompass platform.
Unlike traditional AI tools that provide generic recommendations, Agent AI autonomously performs specific tasks such as identifying vulnerabilities, creating customised attack strategies, and executing attack playbooks. This can significantly improve testing coverage, accelerate the discovery of complex attack paths, and enhance the efficiency of human penetration testers.
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