Issue #44: The latest news on iOS retargeting and data-based storytelling for mobile apps
Abstract:
In our last newsletter of the year, we share expert knowledge on how apps are scaled, acquired and sold. We also look at how your app’s data can be used to tell brand stories – and we delve into why retargeting on iOS remains a huge opportunity in spite of ATT.
Selected articles and topics:
There’s big business in the buying and selling of apps. In this episode of the Apptivate podcast, Josh Peleg from BlueThrone discusses their approach to acquiring and scaling them. He also shares tips on the factors that businesses should consider before deciding to sell. Tune in for more.
In this article, we distill growth insights and key learnings from DoorDash, based on talks at AGS San Francisco and a recent episode of our Apptivate podcast. Dive in now for a wrap up of their success story and find out how new apps on the market can follow in their footsteps.
In this episode of our Apptivate podcast, we find out how data can be used to create compelling marketing stories. Special guest Drew Hampton, Director of Performance Marketing at Varo Bank, also shares his insights on mobile marketing and what it takes to be a good manager.
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We partnered up with renowned MMP AppsFlyer to shed some light on the current state of iOS retargeting – and why focusing entirely on Android may be a missed opportunity for mobile marketers trying to fuel app growth and revenue. Don’t miss out on this comprehensive guide!
Expert opinion:
“A really good piece of advice I often give founders is to not be shy about the stuff that’s not working. You can very much tell the potential acquirer about it.”
Expert tips on the art of app acquisitions
Josh Peleg
Head of BD and M&A at BlueThrone