It's Now About the WHAT, But the WHO

When you set big goals, what stops you from reaching them?

Your answer might be "it depends." But I’m willing to bet the shortfall can be attributed to a similar root cause each time: who you’re being!

What do you want?  What do you have to do to accomplish it?  What is your burning desire?

The goal = The what

The whole point of hiring a coach is to help you reach your WHAT. By doing more than you would do on your own.

But if you’re expecting a coach to give you a step-by-step plan to get what you want, think again. Coaches aren’t consultants; that’s not our job nor our superpower. The WHAT is 20% of the equation.

We’re all about the WHO.

In other words, coaching isn’t all about the goal itself. Again, it’s not the WHAT… so, what does this mean?

Achieving your goals is about WHO you have to become to get what you want.

Who do you have to be to make your desire come to be?

If you want to make a million dollars or get a big promotion, "the what" could include any number of actions. But to make a million dollars, "the who" needs to be someone who can make a million dollars.

The WHO needs to be someone bold.

The WHO should be someone willing to take risks. 

The WHO has to be someone willing to invest in herself.

The WHO must be able to step outside of his/her comfort zone.

Coaching works on "the who" — the being — that’s capable of creating "the what."

To BE the kind of person that creates what you want, you may have to…

Stop doing something.

Start doing something.

Believe in yourself.

Know that it’s possible.

Have self-awareness.

Step into the role. Create habits that stick.

Step into success.

Be the achiever.

Sure, you’ll need to familiarize yourself with the steps to get there. But leaning into who you have to become is the fastest way to success. 

To your success,

Laura