Jaguar Rebranding Conveys Everything That’s Wrong in Our World

As if there's not enough insanity in the world we now have this ridiculous Jaguar rebranding campaign to deal with.

Just to remind you all - I'm a high-tech branding expert, so I know a thing or two about branding.

I know that we all loved the slick Jaguar brand the way it was. It's not only that the rebrand doesn't add value, it will probably reduce the value of the company in the long run. Why?

Didn't you all learn anything from the spectacular defeat of Kamala Harris in the election?

All this woke business is going to backfire now everywhere.

Creative woke types who are probably at the helm of these agencies may feel compelled to make dramatic changes to the iconic brands we all love - but the change is in the wrong direction.

What this campaign really conveys is SO SAD ....

LET'S ALL ESCAPE TO A FANTASY WORLD WHERE EVERYONE IS WOKE AND IS A COMPLETELY UNIQUE ENTITY IN THEIR OWN RIGHT. NOT ONLY IN THEIR TRAITS AND PERSONALITY, BUT ALSO EXTERNALLY - WE ARE EVERY POSSIBLE COLOR OF THE RAINBOW IN ALL OUR ORIENTATIONS.

BUT ONE THING IS FOR SURE - WE'RE NOT NORMAL HUMANS WHO GET UP AND GO TO WORK IN THE MORNING. WE'RE SOME KIND OF WEIRD AI VERSION OF THE FUTURE, WHERE HUMANS HAVE NOTHING TO DO ALL DAY EXCEPT FIDDLE WITH THEIR EXTERNAL APPEARANCE.

IT ALSO CONVEYS HOW IN OUR DISMAL FUTURE WE'LL ALL BE ....

1 - SAD

2 - BORED

3 - UNFRIENDLY

4 - EVEN LESS CONNECTED THAN WE ARE NOW. WE'LL STILL BE INHABITING THE SAME WORLD BUT WE'LL EACH RETREAT TO OUR OWN LITTLE WORLD WHERE WE'LL BE QUITE UNREACHABLE.

5 - NO GENDERS OR FAMILIES

6 - NO HEARTWARMING COMMUNICATION OR INTERACTION

7 - FASHION WILL BECOME OUR NEW GOD AND OUR LIVES WILL BE EXTREMELY SHALLOW

For years I've been talking about a revolution in branding /marketing that requires embedding real people from the organization instead of using stock images. But I was always talking about featuring the normal everyday people behind the brands.

I believe this will be a crucial aspect in the business world as we move into the new era.